These days, more and more people are joining in on the virtual reality (VR) fun. This is primarily because the recently released VR headsets are significantly lighter and smaller compared to previous versions.
Indeed, even huge companies like Facebook have seen how revolutionary VR is and have invested their resources in creating thinner and lighter VR headsets that can be used for hours on end. Today’s VR headsets use metal core PCBs that ensure they can structurally hold all the latest hardware without being too heavy, as well as having flat films that allow for high-quality VR displays while only being slightly thicker than modern smartphones.
As VR use becomes more widespread, advertisers see this as an opportunity to help their clients gain relevancy and exposure. In this post, we’ll discuss the three ways VR has disrupted the world of digital marketing.
VR Effectively Tells Your Story
What’s great about VR is that it extends the storytelling environment and helps build the emotional narrative for an ad. In fact, VR provides a 360-degree space where you can build a world freely that has all the elements you need to structure and frame your story effectively. A Google News Lab report notes that using VR in digital marketing helps consumers expand their perspectives with a particular story and allows the viewer to feel that they’re living out your story and not just passively consuming it. As VR helps you tell your story more effectively, you can connect with a consumer and keep them interested in what your client has to offer.
VR Helps Build Brand Loyalty
As we’ve mentioned, VR places a consumer in an artificial environment that’s specifically built to stimulate a multisensory response. This is especially useful for clients who want to use immersive technology as a treat for their consumers or viewers. For instance, HBO show Game of Thrones has released a VR experience for their fans where they can see and experience the extreme weather at the top of the Wall at Castle Black. However, this kind of immersive marketing requires more than just a VR headset. In order to stay true-to-life, the creators of this VR experience used an elevator to simulate the moment when characters of the show were brought up the wall.
VR Changes the Shopping Experience
Ecommerce websites have taken the world by storm with their promises of convenience and ease of use. Now, many retailers are adapting by focusing a huge chunk of their time on improving the online shopping experience by using VR technology. For example, home furnishing retail company IKEA has released a VR program that allows their customers to virtually redecorate their kitchen using their products. Additionally, VR can also be used to build virtual boutiques and showrooms that are just as great as physically visiting a store. During these distressing times where going outside is discouraged, bringing the retail experience to VR might be the one thing that can help companies stay afloat.
It’s safe to say that digital marketing will soon conquer the world of VR and act as the catalyst for more immersive content for consumers to enjoy. To learn more about the latest in marketing, SEO, and PR, be sure to check the blog.
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