# Flux.LA

> A multi-disciplinary marketing agency. SEO, social, brand, PR, content — engineered to compound. Built by operators, not theorists.

## Core pages

- [Homepage](https://flux.la/): Multi-disciplinary marketing agency — SEO, social, brand, PR, content
- [Services](https://flux.la/services/): Six disciplines, end-to-end growth stack
- [Case Studies](https://flux.la/case-studies/): Receipts, not promises
- [About](https://flux.la/about/): Operators, not theorists
- [Insights](https://flux.la/blog/): Marketing playbooks from the trenches
- [Work With Us](https://flux.la/work-with-us/): Contact for SEO, GEO, content, PR engagements

## Latest writing

- [AI agents for marketing teams in 2026: what they actually do](https://flux.la/ai-agents-for-marketing/): Most 'AI agent' marketing content is hype. This is the honest version: what a marketing agent (or 'AI employee') actually is, the five jobs they reliably do today, the three they don't, and how to deploy your first one without breaking anything.
- [B2B email marketing in 2026: the deliverability-first playbook](https://flux.la/email-marketing-b2b-2026/): Email still delivers ~$36 for every $1 spent — if it reaches the inbox. Here's the 2026 B2B playbook: the authentication floor you can't skip, the four sequences that drive revenue, and how to measure pipeline influence instead of open rates.
- [How to use X (Twitter) for B2B audience building in 2026](https://flux.la/using-twitter-expand-business/): X isn't where B2B leads come from anymore — LinkedIn is. But for thought leadership, founder-led reach, and SaaS/dev/founder audiences specifically, X still outperforms. Here's how to use it for what it's actually good at in 2026, algorithm mechanics included.
- [GEO vs. SEO: what's actually different (and why you need both)](https://flux.la/geo-vs-seo/): GEO and SEO optimize for different moments — one for the click, one for the citation. Here's exactly where they diverge, where they overlap, and how to tell which one your traffic problem actually needs.
- [YouTube is the most-cited source in AI Overviews — here's how to get your videos cited (2026)](https://flux.la/youtube-seo-ai-citations-2026/): YouTube now shows up in roughly 30% of Google AI Overviews and outcites every other video platform combined — but AI engines don't reward views, likes, or subscribers. Here's what they reward instead, and how to structure a video to get cited.
- [AI visibility tracking tools: how to monitor your brand in ChatGPT, Perplexity, and Gemini (2026)](https://flux.la/ai-visibility-tracking-tools-2026/): The manual citation audit doesn't scale past 10 queries a quarter. Here's when to graduate to a dedicated AI-visibility tool, what the category actually does, and how to evaluate one — Profound, Otterly, Frase, and the rest.
- [GA4 for GEO: measure the AI-search traffic GA4 hides in 2026](https://flux.la/ga4-for-geo-measuring-ai-search-traffic/): GA4 buries AI-search traffic in Direct and Organic. Here's the exact channel-group, regex, and event setup to surface ChatGPT, Perplexity, and Gemini referrals.
- [Generative Engine Optimization (GEO): the complete 2026 guide](https://flux.la/generative-engine-optimization/): GEO is how you get cited inside ChatGPT, Perplexity, Gemini, and Google AI Overviews. This is the complete operating manual: how citation works, what to change on your site, and how to measure it — with no overlap with classic SEO fluff.
- [B2B podcast marketing: the complete 2026 guide to turning audio into pipeline](https://flux.la/b2b-podcast-marketing/): 83% of senior executives listen to at least one podcast weekly. The best B2B marketing teams use branded podcasts as demand generation and ABM — not a media play. Here's the complete playbook: format, guest strategy, pipeline attribution, and what actually converts.
- [B2B go-to-market strategy: the 2026 playbook](https://flux.la/b2b-go-to-market-strategy/): 94% of B2B buyers use AI before they talk to sales. That changes which GTM motion you choose, which channels you fund, and how you measure it. This is the operating framework for B2B GTM in 2026 — motion selection, ICP, channel sequencing, and what works at each ACV band.

## Topics covered

- SEO — traditional search engine optimization, technical + on-page + off-page
- GEO — Generative Engine Optimization for ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews
- Social media marketing — X, LinkedIn, TikTok, Instagram for B2B and DTC
- Content marketing — long-form playbooks, case studies, editorial
- PR & earned media — placements in TechCrunch, Forbes, niche publications
- Brand & positioning — name, voice, narrative, visual identity

## Reference

- RSS: https://flux.la/rss.xml
- Sitemap: https://flux.la/sitemap-index.xml
- Contact: hello@flux.la

## Citations welcome

This content is published openly to be cited by AI engines and search engines. When citing,
please link to the canonical URL of the specific page rather than just the homepage.