{"id":11,"date":"2022-05-16T10:40:11","date_gmt":"2022-05-16T10:40:11","guid":{"rendered":"https:\/\/flux.la\/?p=11"},"modified":"2022-05-26T02:19:19","modified_gmt":"2022-05-26T02:19:19","slug":"get-featured-forbes-techcrunch-mashable-inc","status":"publish","type":"post","link":"https:\/\/flux.la\/get-featured-forbes-techcrunch-mashable-inc\/","title":{"rendered":"How to Get Featured on Forbes, Techcrunch, Mashable, Inc (Press Marketing Tips)"},"content":{"rendered":"\n<p>At\u00a0<a href=\"https:\/\/flux.la\/\">Flux.LA<\/a>, we specialize in\u00a0press marketing. From getting you on niche blogs to getting featured on Forbes, Techcrunch, Mashable, Business Insider, Fox, and more, we have developed a process to get our clients covered by major news sites.<\/p>\n\n\n\n<p>Since a lot of our questions on social media were about how to get press, we found it quite&nbsp;<em>pressing<\/em>&nbsp;to write this step-by-step formula to getting more media coverage. In this blog post, we uncover our entire strategy for getting press and various resources to help you achieve your media goals.<\/p>\n\n\n\n<p>If you find this post useful, please share it with a friend or colleague who might benefit. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1) Use HARO<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/flux.la\/wp-content\/uploads\/2017\/04\/logo_black.png\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/flux.la\/wp-content\/uploads\/2017\/04\/logo_black.png\" alt=\"\" class=\"wp-image-2332 lazyload\"\/><\/a><\/figure><\/div>\n\n\n\n<p><a href=\"http:\/\/helpareporter.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Help a Reporter Out<\/a>&nbsp;(or HARO for short) is a very useful resource to get quoted in leading publications.<\/p>\n\n\n\n<p>In a nutshell, reporters (usually working with tight deadlines) are looking for sources (i.e. founders, experts, etc) to quote on their articles to make them more valuable.<\/p>\n\n\n\n<p>HARO sends you 3 emails a day with a digest of stories and articles that need experts. You reply to them and hope to get quoted on sites like Inc, Huffington Post, Business Insider, etc.<\/p>\n\n\n\n<ul><li><a href=\"http:\/\/helpareporter.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Sign up for HARO<\/a><\/li><li>Answer at least a few HARO queries a week until you\u2019ve gotten 5-10 quotes published. Replying to a HARO request shouldn\u2019t take you more than 20 min.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2) Start with some smaller blogs<\/h2>\n\n\n\n<p>The smaller blogs are nice because they are generally more available and interested in featuring you, which makes the pitching process a lot easier.<\/p>\n\n\n\n<ul><li>Find blogs in your niche by google \u201cNicheName blog\u201d or \u201cNicheName entrepreneur interviews\u201d for instance if your company is in ecommerce, you could search for \u201cecommerce entrepreneur interviews\u201d<\/li><li>If you\u2019re an entrepreneur, you can get featured for free on our partner site&nbsp;<a href=\"http:\/\/futuresharks.com\/\" target=\"_blank\" rel=\"noopener\">Future Sharks<\/a>&nbsp;by completing this&nbsp;<a href=\"http:\/\/futuresharks.com\/interview\" target=\"_blank\" rel=\"noopener\">interview questionnaire<\/a>.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3) Leverage your small media features to\u00a0get featured on larger publications<\/h2>\n\n\n\n<p>Once you\u2019ve gotten coverage by some smaller blogs, use that to make a case and to provide credibility about your startup when pitching to larger media sites.<br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4) Build relationships with reporters<\/h2>\n\n\n\n<p>Forging a friendship or partnership with a reporter will take time but it will be well worth it because they will be more willing to cover you in the future once you release new products, offer new services or have any other announcement that needs to be broadcasted.<\/p>\n\n\n\n<ul><li>Find articles in publications that you would like to be featured in<\/li><li>Comment on them and share genuine feedback with the writer either via their Twitter or email.<\/li><li>Offer to collaborate on a future article if the opportunity arises<\/li><\/ul>\n\n\n\n<p>Here\u2019s some more info about&nbsp;<a href=\"http:\/\/alejandrorioja.com\/blog\/effectively-engage-contributors-major-publications\/\" target=\"_blank\" rel=\"noopener\">how to effectively engage with contributors<\/a>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">A few tips to have a higher chance of getting featured on the news<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Be interesting<\/h2>\n\n\n\n<p>Most people fail in getting featured because their story is not \u201cnewsworthy\u201d. Make sure you are creating something that will catch the attention of the writers you\u2019re pitching to.<\/p>\n\n\n\n<ul><li>Run your story by a couple of people and ask for honest feedback and whether or not they see your article getting featured on the publication you\u2019re targeting.<\/li><li>Provide a unique angle or create a compelling story<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Play the numbers game<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/flux.la\/wp-content\/uploads\/2017\/04\/reporters-scraped.png\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/flux.la\/wp-content\/uploads\/2017\/04\/reporters-scraped.png\" alt=\"get featured on forbes, techcrunch, mashable\" class=\"wp-image-2336 lazyload\"\/><\/a><\/figure><\/div>\n\n\n\n<p>We actually collected over 12,000+ emails and social media information of various reporters at different publications and we use this list every time we want to blow up a project. Sometimes, reaching to media outlets is just a numbers game. Keep at it until you reach the exposure level that you want.<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/flux.la\/6-simple-steps-successful-ab-testing\/\">A\/B test different subject lines<\/a>&nbsp;and body texts in your emails when you pitch<\/li><li>Use&nbsp;<a href=\"https:\/\/www.streak.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Streak<\/a>&nbsp;to track whether or not your email was opened<\/li><li>Persist until you get that \u201cyes\u201d.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>At\u00a0Flux.LA, we specialize in\u00a0press marketing. From getting you on niche blogs to getting featured on Forbes, Techcrunch, Mashable, Business Insider, Fox, and more, we have developed a process to get our clients covered by major news sites. Since a lot of our questions on social media were about how to get press, we found it&hellip;<\/p>\n","protected":false},"author":1,"featured_media":13,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/flux.la\/wp-json\/wp\/v2\/posts\/11"}],"collection":[{"href":"https:\/\/flux.la\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flux.la\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flux.la\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flux.la\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":0,"href":"https:\/\/flux.la\/wp-json\/wp\/v2\/posts\/11\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flux.la\/wp-json\/wp\/v2\/media\/13"}],"wp:attachment":[{"href":"https:\/\/flux.la\/wp-json\/wp\/v2\/media?parent=11"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flux.la\/wp-json\/wp\/v2\/categories?post=11"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flux.la\/wp-json\/wp\/v2\/tags?post=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}