We\u2019ve all had to adapt to a new way of working following the outbreak of Covid-19.<\/p>\n\n\n\n
There\u2019s no doubt that the digital age has been upon us for some time now. As social distancing has earned a prominent place in how businesses operate, this means more and more brands have had to effectively move their services online. <\/p>\n\n\n\n
But, it can be challenging to digitalise your business, especially if you don\u2019t consider yourself to be tech-savvy. <\/p>\n\n\n\n
The way the world now works has forced many brands to learn new marketing techniques and equip themselves with the knowledge and tools needed to not only stay open for business but to remain ahead of their competitors as they take on a new era.<\/p>\n\n\n\n
Brands are looking for ways to implement the latest digital marketing<\/a> trends to create exposure for their services and to ultimately, increase their rankings in Google\u2019s search results, as online customers have never been more important. <\/p>\n\n\n\n Now, it\u2019s quite literally something that could make or break a brand.<\/p>\n\n\n\n Traditional marketing techniques such as picking up the phone, having your brand featured in a magazine, or putting up billboards are still very much in play. Still, it\u2019s digital marketing techniques that offer some of the most effective ways to reach people nowadays, and the more people we reach, the bigger we grow. <\/p>\n\n\n\n We\u2019ve put together five ways you can use digital marketing to grow your brand, taking you into 2021, and beyond. <\/p>\n\n\n\n Let\u2019s look at some revamped ways to advertise and create brand awareness. According to WordStream, brands who use video increase revenue 49% faster than those that don\u2019t. Digital marketers around the world stand by video marketing<\/a> as being one of the best types of promotional content when looking for the best ROI. Some ways you can look to incorporate video into your strategy:<\/p>\n\n\n\n Think outside the box with this one. For example, property companies are utilising this type of recording to capture views from above of properties and the surrounding area. Who doesn\u2019t want a 360\u00b0 tour of their future investment? With travel restrictions currently in place, this allows property companies to continue closing deals as buyers can view their investments from afar, every inch of it in fact. Companies like RWinvest<\/a> are not only using drone footage to connect with clients but are also repurposing the content online via YouTube to promote their brand and target a wider audience.<\/p>\n\n\n\n Another way to effectively connect with your audience and provide a unique shopping experience is through virtual reality software. VR is changing the world of digital marketing<\/a> by offering new insight into how people can view your brand, products and services. Multiple sectors, including healthcare, finance and retail, to name but a few, use VR to interact with their customers. One of the first brands to test this new way of marketing was the renowned brand L’Or\u00e9al. Their customers can now virtually try on lipsticks and other products in different shades before committing to making a purchase. It not only represents the brands\u2019 innovation but adds an element of fun to their customers\u2019 shopping experience.<\/p>\n\n\n\n1. Video<\/strong><\/h2>\n\n\n\n
Drone footage<\/strong><\/h3>\n\n\n\n
Virtual reality (VR)<\/strong><\/h3>\n\n\n\n