Optimize Images and Videos<\/strong><\/li><\/ul>\n\n\n\n <\/strong>One way to get your readers to stay on your page for a longer time is to use images and videos on your posts. Use pictures and videos that are relevant to the topic and are visually appealing. When uploading images on your page, be sure to rename the file with descriptive name as it is essential for Image SEO. So instead of using the default name DCMIMG01.jpg provided by cameras, rename the file with what it is, for example, Nike-shoes-blue-2014.jpg. Moreover, optimize using ALT Text which is the text alternative to an image. Google uses ALT Text to read and learn about the image used on your page. Associating keywords on images is vital to achieving better ranking in the Google search image results. <\/p>\n\n\n\n Encourage Comments From Your Audience<\/strong><\/li><\/ul>\n\n\n\nYou can increase the traffic on your page by interacting with your audience. On your blog posts, encourage them to leave comments or questions if they have any concerning your posts. By responding to their queries, you are improving your relationship to your potential customers. It also adds to the credibility of your business. <\/p>\n\n\n\n
Off-Page SEO Ranking Factors<\/strong><\/h2>\n\n\n\nAs previously mentioned, off-page SEO refers to creating an impact on SERPs rankings by making use of measures outside of your own website. It focuses on building high-quality links that direct to your website to help generate organic traffic and improve your ranking on search engines. <\/p>\n\n\n\n
Similar to on-page SEO, several factors influence off-page SEO effectivity. Here are some of the essential elements that you should take note: <\/p>\n\n\n\n
Social Media Shares<\/strong><\/li><\/ul>\n\n\n\nThe number of social media shares of a web page is a clear indication of valuable content. Search engines also consider this factor when identifying which pages to put at the top ranks on SERPs. Therefore, make sure you include social media share buttons on all your posts. <\/p>\n\n\n\n
Local SEO<\/strong><\/li><\/ul>\n\n\n\n <\/strong>Local SEO is an effective way to market your local business online. It helps companies promote their products to local customers when they look for the same category of products online. For instance, when you search for \u201ccafes near me\u201d on Google, it will give a list of coffee shops near your area. Search engines understand that you\u2019re looking for suggestions based on locations, thus offering you local SERPs. By integrating local SEO with digital marketing campaign, businesses can boost their visibility online. <\/p>\n\n\n\nCitations<\/strong><\/li><\/ul>\n\n\n\nCitations refer to inbound links that are directed to your website from online directories, such as CitySearch or Angie\u2019s List. If you want to improve this off-page SEO factor, then you would want to submit your website information to as many high-quality directories as possible. <\/p>\n\n\n\n
Domain Age<\/strong><\/li><\/ul>\n\n\n\nContrary to on-page SEO factors which you can modify, off-page SEO factors, on the other hand, includes things that you have no control over. An excellent example of this is your domain age. Generally, a domain that has been around for years looks better for Google and ranks them higher on SERPs. With this in mind, work on keeping your domain for a longer period as it would be more of value to you once it reached five or six years. <\/p>\n\n\n\n
Business Reviews<\/strong><\/li><\/ul>\n\n\n\n <\/strong>Positive reviews from your old and new customers would play a significant role in building the credibility of your business. The more positive reviews and testimonials you have on your website, the more Google will pick up your ranking signal since it sees your business good enough to be recommended to other web users. <\/p>\n\n\n\nBacklinks <\/strong><\/li><\/ul>\n\n\n\nA backlink, also known as an inbound link, is created when an external website is linked to yours. It is a crucial off-page SEO factor since Google considers the number of backlinks that a website has in identifying its authority and credibility. A website with good credibility could then lead to an improved ranking and visibility on SERPs. While quantity is crucial, the quality of backlinks is equally important too. Getting links from well-established sites and credible sources from your niche are preferable. Your target audience is more likely to visit your page when they are recommended by trusted websites. <\/p>\n\n\n\n