As the sport of pickleball continues its rapid growth, promoting your facility is critical to attracting new players and building a strong membership base. Here are some effective ways Pickleland (pickleland.com) is marketing their new pickleball center:
Social Media
Leverage platforms like Facebook, Instagram and Twitter to showcase your facility. Post photos and videos highlighting your courts, amenities, events and active play. Share pickleball news, tips and stories to engage your audience. Use relevant hashtags like #pickleball to expand your reach. Respond promptly to comments and messages to foster interaction.
Hold Events
Organize regular events such as tournaments, round robins, clinics and social mixers. These generate excitement and provide opportunities for prospective members to experience your facility. Promote events well in advance through email, social media and community calendars. Offer discounted rates or prizes to incentivize participation.
Partner with Local Clubs/Groups
Collaborate with existing pickleball clubs, community centers, parks departments and senior living facilities. Offer discounted memberships or court rentals to their players. Provide lessons, workshops or demos at their locations. Cross-promote each other’s activities.
Invite Media & Influencers
Engage local media by inviting journalists, bloggers and influencers to tour your facility and cover special events. Pitch facility milestones, program announcements and interesting member stories as potential news. Leverage media coverage to drive awareness and credibility.
Email Marketing
Build an email list to regularly communicate with prospects and members. Share news, promotions, event details and tips via newsletters. Segment lists to target messages appropriately. Make emails visually appealing and concise.
In-Person Demos
Attend community festivals, sporting events, senior expos and anywhere active adults congregate. Set up a mini pickleball court to offer free lessons and have representatives promote your facility. Provide giveaways like T-shirts or court passes as incentives.
By leveraging these marketing tactics consistently, you can increase community awareness, generate new member sign-ups and grow participation at your pickleball facility.