CONTENT Founder-led content in 2026: a personal brand that feeds pipeline
Founder-led content feeds pipeline only when built as a system. Here's the cadence, the four post types, and the attribution model that ties posts to revenue.
JUN 8, 2026
3 client slots open · Q3 2026
Growth marketing
Growth marketing
for the AI-search era.
We help founders rank on Google and get cited inside ChatGPT, Perplexity, and Gemini. The new organic stack — built by operators, not theorists.
24h reply on inquiries $200M+ client revenue 11 portfolio brands
REVENUE
$200M+
influenced for clients across 12 years
AI SEARCH
11.4%
of portfolio traffic now from AI engines
PUBLISHED
247
essays, playbooks & field notes
// Featured & quoted in
Forbes Inc. TechCrunch Entrepreneur HuffPost Business Insider
WHAT WE DO
The growth stack, end-to-end.
Strategy, execution, and the writing that compounds organic for years. Pick the layer you need or buy the stack.
S
$8K · 4-week diagnostic SEO + GEO Audits
Technical SEO + AI-search citability. Sequenced 90-day plan with revenue-weighted priorities — not 200-item audit-tool dumps.
G
$12K · NEW Generative Engine Optimization
Get cited inside ChatGPT, Perplexity, Gemini, Claude. The new top-of-funnel — built from observed citation behavior on your actual queries.
P
$5K/mo retainer PR & Earned Media
Real placements in TechCrunch, Forbes, niche pubs. Founder-driven angles, not blast lists.
C
$6K/mo · 4 pieces Content Engine
Long-form playbooks engineered to compound. Each piece is a backlink magnet AND an LLM citation source.
B
$8K sprint Brand & Positioning
Name, voice, narrative, visual. The one thing that makes every other lever cheaper to pull.
X
$15K/mo · 2 slots Fractional CMO Retainer
All of the above + monthly strategy + execution oversight. Quarterly, 3-client cap.
Q1 2026 · LIVE DATA
The fastest-growing organic channel isn't on Google.
Across 14 portfolio sites, AI-engine referrals grew 38× in 18 months — and they convert 2.7× higher than Google organic.
See the full breakdown → LATEST WRITING
All essays → From the field.
CONTENT 
GEO GA4 for GEO: measure the AI-search traffic GA4 hides in 2026
GA4 buries AI-search traffic in Direct and Organic. Here's the exact channel-group, regex, and event setup to surface ChatGPT, Perplexity, and Gemini referrals.
JUN 8, 2026
CONTENT Landing pages in the AI-search era: copy that converts AND gets cited
AI engines read your landing pages and quote them to buyers. Here's how to write copy that converts humans and gets your product cited in ChatGPT answers.
JUN 8, 2026
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