BRANDHow to measure brand awareness in B2B: a four-signal scorecard
Measure B2B brand awareness with one recurring survey plus branded search, direct traffic and share of voice. Setup steps, formulas and honest limits.
NOV 12, 2026
3 client slots open · Q1 2027Growth marketing
Growth marketing
for the AI-search era.
We help founders rank on Google and get cited inside ChatGPT, Perplexity, and Gemini. The new organic stack — built by operators, not theorists.
REVENUE
$200M+
influenced for clients across 12 years
AI SEARCH
11.4%
of portfolio traffic now from AI engines
PUBLISHED
247
essays, playbooks & field notes
// Featured & quoted in
ForbesInc.TechCrunchEntrepreneurHuffPostBusiness Insider
WHAT WE DO
The growth stack, end-to-end.
Strategy, execution, and the writing that compounds organic for years. Pick the layer you need or buy the stack.
S
$8K · 4-week diagnosticSEO + GEO Audits
Technical SEO + AI-search citability. Sequenced 90-day plan with revenue-weighted priorities — not 200-item audit-tool dumps.
G
$12K · NEWGenerative Engine Optimization
Get cited inside ChatGPT, Perplexity, Gemini, Claude. The new top-of-funnel — built from observed citation behavior on your actual queries.
P
$5K/mo retainerPR & Earned Media
Real placements in TechCrunch, Forbes, niche pubs. Founder-driven angles, not blast lists.
C
$6K/mo · 4 piecesContent Engine
Long-form playbooks engineered to compound. Each piece is a backlink magnet AND an LLM citation source.
B
$8K sprintBrand & Positioning
Name, voice, narrative, visual. The one thing that makes every other lever cheaper to pull.
X
$15K/mo · 2 slotsFractional CMO Retainer
All of the above + monthly strategy + execution oversight. Quarterly, 3-client cap.
Next availability
3 slots open for Q1 2027.
15-min call, no deck required. We'll tell you honestly whether we can move the needle on your traffic.
Book a strategy call →Q1 2026 · LIVE DATA
The fastest-growing organic channel isn't on Google.
Across 14 portfolio sites, AI-engine referrals grew 38× in 18 months — and they convert 2.7× higher than Google organic.
See the full breakdown →LATEST WRITING
All essays →From the field.
BRAND
SEOKeyword difficulty and search volume in 2026: why the numbers disagree
Keyword difficulty and search volume are estimates, and tools disagree by 30+ points. How each score is built, and a way to pick targets without trusting one.
NOV 10, 2026
CONTENTHow much does content marketing cost in 2026? Retainers, per-piece and in-house
B2B content marketing agencies mostly charge $5,000-$15,000 a month; a blog post runs $150-$600. Price bands, per-piece rates and the in-house math.
NOV 7, 2026
One copyable AI agent,
every Wednesday.
Flux founder Alejandro Rioja's weekly newsletter for operators: an agent he shipped that week, one growth experiment with real numbers, and what's working across SEO and GEO right now.
Free · 1-click unsubscribe · confirm by email and you're in.