Brand

Ever since mobile internet traffic surpassed web in 2014, it has continue to grow strong. This shift has driven user interface designers to prioritize mobile over web as well. In designing for mobile, it’s important to consider how mobile users…

When a client invests in a young company, it is a lot like a trust fall – the idea is fun and enticing, but you always wonder, “Will they catch me?” In order to be successful, a young company needs to…

Research shows that 55% of users spend only 15 seconds on a website once they’ve clicked a link to get to the site. Therefore, it’s more important now than ever to grab a user’s attention within mere moments, and this…

Your personality is what sets you apart from other people, makes you unique. It also influences your interactions, attracting you to some people and repelling you from others. Although personality is relevant mostly for face-to-face interactions, it has a powerful effect on design, and how users…