Don’t underestimate the importance of branding when building your website. The goal of your site is to reflect your business, attract more visitors, generate leads or sales, and ultimately, gain a good return on investment. However, to do this, you need to have a strong and consistent brand message that builds trust and loyalty with your customers. Read on to find out how to build your brand through great website design.
Select emotive colors carefully
One of the first things you need to do when building your brand through web design is to understand the role that color plays in branding. Each color invokes a different emotion, playing on people’s subconsciousness. For example, green tends to make people think of the environment or health. Black is a more serious color, often representing luxury. Orange on the other hand is a youthful, energetic color that is usually ideal for more playful brands. Using the right colors in web design can create appropriate emotional associations, allowing you to convey your brand message effectively.
Add a human touch
Making your website look formal or corporate is only likely to deter customers, even if your product or service is serious in nature. The reason is that it can be hard for them to connect with you personally. A site that’s too formal can be uninviting. So, to avoid this, it’s a good idea to add some personality to your web design. There are many ways you can do this, from adding catchy taglines or bios that showcase your team’s personalities to sharing testimonials from satisfied customers. At the end of the day, people want to know that there’s a real person behind a business. So, don’t be afraid to show your face and tell the story behind your business. Add a human touch to your website.
Maintain a uniform design
One of the best ways to build your brand through your website is to keep the design consistent. The most successful brands are often those that people remember most, and you can help ensure you’re memorable through the consistency of your design. This means using the same colors, graphics, formatting, and tone on every page. Diverging from your design can cause confusion and muddle your brand.
Make sure your logo is clearly visible
Your logo is a big part of your brand identity. Therefore, it’s vital that it’s memorable and differentiates you from your competitors. A combination of text and imagery, shouldn’t just tell people the name of your business but create a visual symbol that reflects your vision. A good logo should foster brand loyalty. When adding your logo to your web design, it’s important to make sure is properly displayed. Whilst you can certainly get creative with the design of your logo, be careful where you place it. Logos are usually best placed in a site’s upper left corner. The reason for this is that’s where most people will naturally look for it.
Your brand and your website are inextricably linked. After all, your website should reflect your brand identity and convey your message to your customers, helping to build trust in your business. Therefore, it’s important to ensure that your website is designed in such a way that it represents your brand accurately and positively.
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