61 essays on SEO, GEO, brand, PR, and content. Long-form. Operator voice. No fluff. Updated biweekly.
HARO's Connectively era ended in December 2024. The 2026 map of journalist-request platforms, which are worth your time, and how to pitch without sounding like AI.
SEOComparison pages and 'alternatives to' pages capture buyers who are already choosing. How to build them honestly, structure them for AI citations, and avoid the traps.
BRANDHow to use AI for B2B customer segmentation in 2026: account-level clustering, first-party data, behavioral signals, and the rule that every segment must trigger an action.
PLAYBOOKMost teams burn months on A/B tests that can never reach significance. The honest 2026 framework for what to test, what to skip, and the current benchmark numbers.
PR · GEOThere's no single number — 'featured' means four different things at four different prices, from a $500 contributor byline to a $40K/mo agency retainer.
B2BB2B Twitter marketing, straight answer: X's B2B lead share fell to ~12%, down from 32% in 2020. What Twitter B2B is still good for, and the 2026 algorithm changes.
B2BHubSpot just built a native TikTok integration for lead gen, and the algorithm reset how distribution works. The honest 2026 playbook for B2B on TikTok.
ANALYTICSStop losing credit for 70% of your B2B pipeline. The hybrid attribution stack that captures dark social, Slack shares, and word-of-mouth in 2026.
SEOThe exact 2026 LCP, INP and CLS thresholds Google grades you on, why WordPress fails by default, and the fix checklist we run in every audit.
SEOSEO did not die — it absorbed GEO. The full 2026 playbook for ranking in Google and getting cited in ChatGPT, Perplexity, Gemini, and Claude.