52 essays on SEO, GEO, brand, PR, and content. Long-form. Operator voice. No fluff. Updated biweekly.
Most sites let old posts quietly rot instead of auditing them. The three signals that flag a decaying page, the quarterly pull that finds them, and the refresh-consolidate-retire decision tree we run against our own archive.
PLAYBOOKMost marketing teams burn months on A/B tests that can't reach significance because the sample size is too small. The honest framework for deciding what to test, what to skip, and the 2026 benchmark numbers most teams overestimate.
CONTENTMost content teams are over-indexed on creation and under-indexed on distribution. In 2026 there are four distribution channels — owned, earned, paid, and AI engines — and teams that build for all four see 3–4x the content-to-pipeline conversion of teams that only build for three.
AI-AGENTSMost 'AI agent' marketing content is hype. This is the honest version: what a marketing agent (or 'AI employee') actually is, the five jobs they reliably do today, the three they don't, and how to deploy your first one without breaking anything.
EMAILEmail still delivers ~$36 for every $1 spent — if it reaches the inbox. Here's the 2026 B2B playbook: the authentication floor you can't skip, the four sequences that drive revenue, and how to measure pipeline influence instead of open rates.
SOCIALX isn't where B2B leads come from anymore — LinkedIn is. But for thought leadership, founder-led reach, and SaaS/dev/founder audiences specifically, X still outperforms. Here's how to use it for what it's actually good at in 2026, algorithm mechanics included.
GEOGEO and SEO optimize for different moments — one for the click, one for the citation. Here's exactly where they diverge, where they overlap, and how to tell which one your traffic problem actually needs.
VIDEOYouTube now shows up in roughly 30% of Google AI Overviews and outcites every other video platform combined — but AI engines don't reward views, likes, or subscribers. Here's what they reward instead, and how to structure a video to get cited.
GEOThe manual citation audit doesn't scale past 10 queries a quarter. Here's when to graduate to a dedicated AI-visibility tool, what the category actually does, and how to evaluate one — Profound, Otterly, Frase, and the rest.
GEOGA4 buries AI-search traffic in Direct and Organic. Here's the exact channel-group, regex, and event setup to surface ChatGPT, Perplexity, and Gemini referrals.