GEO GA4 for GEO: measure the AI-search traffic GA4 hides in 2026
GA4 buries AI-search traffic in Direct and Organic. Here's the exact channel-group, regex, and event setup to surface ChatGPT, Perplexity, and Gemini referrals.
JUN 8, 2026
Playbooks from the trenches.
30 essays on SEO, GEO, brand, PR, and content. Long-form. Operator voice. No fluff. Updated biweekly.
LATEST · FEATURED
Founder-led content in 2026: a personal brand that feeds pipeline
Founder-led content feeds pipeline only when built as a system. Here's the cadence, the four post types, and the attribution model that ties posts to revenue.
JUN 8, 2026 · Read essay →
GEO 
CONTENT Landing pages in the AI-search era: copy that converts AND gets cited
AI engines read your landing pages and quote them to buyers. Here's how to write copy that converts humans and gets your product cited in ChatGPT answers.
JUN 8, 2026
PAID LinkedIn ads for B2B SaaS in 2026: when they beat Google
LinkedIn ads cost 5-10x Google's CPC but win when your buyer can't be reached by keyword. Here's the decision rule, targeting, and budget math for SaaS.
JUN 8, 2026
PLAYBOOK The marketing tech stack we actually run across 11 brands in 2026
The real marketing tech stack we run across an 11-brand portfolio in 2026 — every tool, what it costs, and the three layers most teams overspend on.
JUN 8, 2026
AI-AGENTS AI agents for marketing teams in 2026: what they actually do
Most 'AI agent' marketing content is hype. This is the honest version: what a marketing agent actually is, the five jobs they reliably do today, the three they don't, and how to deploy your first one without breaking anything.
MAY 27, 2026
AI-AGENTS Building an AI content engine that ranks AND gets cited
Most AI content workflows produce fluent, forgettable filler that ranks for nothing. This is the engine we actually run: a human-gated pipeline of research, drafting, and editing agents that produces content dense and original enough to rank in Google and get cited by AI.
MAY 30, 2026
GEO Answer Engine Optimization: how to get cited by ChatGPT, Perplexity, and Gemini
AEO is the engineering side of getting into AI answers: entities, structured data, and Q&A formatting that make your content machine-readable. The technical companion to GEO, with the schema and entity work spelled out.
MAY 28, 2026
AI-AGENTS How to build marketing AI agents that actually ship work
The architecture behind a marketing AI agent that does real work: the loop, the tools, the guardrails, and the multi-agent patterns that scale. Written for operators who want to build, not just buy.
MAY 27, 2026