46 essays on SEO, GEO, brand, PR, and content. Long-form. Operator voice. No fluff. Updated biweekly.
94% of B2B buyers use AI before they talk to sales. That changes which GTM motion you choose, which channels you fund, and how you measure it. This is the operating framework for B2B GTM in 2026 — motion selection, ICP, channel sequencing, and what works at each ACV band.
B2B 78% of enterprise buyers are influenced by case studies and customer logos before deciding. Here's the full system: which formats convert at each funnel stage, how to collect them at scale, where to place them, and the GEO angle most companies miss entirely.
B2B 80% of B2B social leads come from LinkedIn — but most companies are doing it wrong. Here's the algorithm playbook, content mix, and measurement stack that builds pipeline without ad spend.
CONTENT Most content teams are over-indexed on creation and under-indexed on distribution. In 2026 there are four distribution channels — owned, earned, paid, and AI engines — and teams that build for all four see 3–4x the content-to-pipeline conversion of teams that only build for three.
GEO AEO is the engineering side of getting into AI answers: entities, structured data, and Q&A formatting that make your content machine-readable. The technical companion to GEO, with the schema and entity work spelled out.
GEO GEO is how you get cited inside ChatGPT, Perplexity, Gemini, and Google AI Overviews. This is the complete operating manual: how citation works, what to change on your site, and how to measure it — with no overlap with classic SEO fluff.
B2B B2B influencer marketing hit $4.1B in 2026 and is growing 47% year-over-year — faster than any other influencer subcategory. Here's how to find the right voices, run campaigns that generate qualified pipeline, and measure ROI without making attribution up.
B2B 97% of B2B marketers say thought leadership is critical to full-funnel success — but most of what companies publish isn't thought leadership. Here's the playbook: original research, expert content, distribution, and the metrics that tie authority to pipeline.
B2B Demand generation is not lead generation. It's the practice of creating the conditions for qualified buyers to find you, believe you, and raise their hands — before they ever talk to Sales. Here's the channel mix, the content architecture, and the measurement model that survives a CFO review.
PLAYBOOK ABM is not a campaign type — it's a go-to-market motion that replaces spray-and-pray with surgical precision. Here's the full playbook: account selection, tier logic, content, channels, and measurement.