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CASE STUDIES + TRACK RECORD

Receipts, not promises.

Combined portfolio + operator track record. Numbers cited come from public LinkedIn, Ahrefs, or GA — anything not verifiable is marked.

Enterprise SEO + Pipeline

Samsara ↗

Sr Growth Marketing Manager — 2019–2024
5 years · NYSE
Samsara logo

Built the organic growth engine from scratch. Scaled SEO-sourced pipeline 7× and influenced pipeline $30M → $330M.

$200M+
in pipeline generated
LinkedIn — verifiable
SEO-sourced pipeline scale
  • Sole growth marketer for Mexico — expanded acquisition pipeline 420%+ on a $1.5M+/yr ad budget.
  • Built the technical SEO + content engine that's still in production at Samsara today.
Marketplace SEO + GEO NDA

Skills marketplace · NDA

Fractional growth lead
Ongoing · NDA
S

Scaled an online skills marketplace from low organic baseline to a self-sustaining content + GEO engine — now ranks for category-defining terms across Google, ChatGPT, and Perplexity.

50K/mo
organic pageviews
GA · NDA
$15K/mo
recurring revenue
client-reported
  • Programmatic + editorial mix: category, location, and skill-level pages structured for both Google and LLM citation.
  • GEO layer (schema, llms.txt, answer-shaped H2s) ships citations from ChatGPT and Perplexity inside the funnel.
Content engine · GEO · PR

Future Sharks ↗

Founder & SEO operator — 2017–present
Ongoing · 8 yrs
Future Sharks logo

Built the AI-interview-driven editorial engine that compounds founder shares into a DR 47 domain. Self-sustaining client-acquisition flywheel.

1M+
monthly organic visitors
across portfolios
$17M+
attributable rev delivered
  • AI-conducted interview intake + Claude-drafted articles + 10-minute human review. ~20-40 articles per month at 90% margin.
  • Schema + llms.txt + answer-shaped H2s so interview content gets cited by LLMs.
Local SEO · Community · Brand

Pickleland ↗

Founder & CEO — 2024–present
Ongoing · ATX
Pickleland logo

Built a 22,000 sq ft, 9-court indoor pickleball facility from concept to category-leading local brand in 12 months. 850+ five-star reviews and a social engine that does the heavy lifting.

850+
5-star reviews
20K
local customers served
  • Branded play.pickleland.com as booking, pickleland.com as discovery + content. Each role has its own SEO strategy.
  • Long-form location + tournament pages structured for Google AND LLMs. 500K monthly social views on top of organic.
Brand · GEO · PR

Alejandro Rioja ↗

Personal-brand authority site — 2017–present
Ongoing · 8 yrs
Alejandro Rioja logo

Built the authority site that positions Alejandro as one of the cited voices on AI SEO and GEO.

250K/mo
views on content
DR 38
Ahrefs · 679 referring domains
  • Tight positioning around AI SEO + GEO. Every flagship piece reinforces that single claim.
  • Featured: Forbes · Inc · TechCrunch · HuffPost · earned media, not paid.
Enterprise SaaS · Cybersecurity

SecureW2 ↗

Monthly marketing consulting
Ongoing retainer
SecureW2 logo

Monthly marketing consulting for SecureW2's enterprise cybersecurity stack — organic acquisition, content strategy, and the GEO layer. Sustained compounding instead of one-shot tactics.

+300%
organic search traffic
lead conversion
  • Topical authority around passwordless auth and certificate-based security; content engineered for technical buyers AND AI engines.
  • GEO layer: schema, llms.txt, citation-shaped H2s — visible inside ChatGPT and Perplexity answers.
Open-source SaaS · Dev tools

Airbyte ↗

Technical SEO · performance
Engagement
Airbyte logo

Deep technical SEO overhaul for Airbyte's docs + marketing site. Fast pages, clean schema, and an indexation strategy built for a connector catalog at scale.

Sub-2s
LCP across templates
100%
indexable connector pages
  • Crawl + render audit, schema retrofit across templates, internal-linking surgery for the connector catalog.
  • Core Web Vitals work: shipped LCP under 2.5s and INP under 200ms on every primary template.
DTC E-com · SEO · Content

Flux Chargers

Founder & CEO — 2015–2018
Exited 2018
Flux Chargers logo

Built Flux Chargers $0 → $110K/mo in revenue and drove 250K monthly site visits with $0 paid spend — pure SEO + content.

$110K/mo
at peak
GA · public
250K/mo
site visits · $0 ad spend
  • Proof-of-concept for SEO-first DTC. The playbook that informed every brand after.
Client case studies under NDA available on request

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