1
Real numbers over plausible narratives
Every recommendation comes with an expected impact band and a way to verify the result. No 200-item audit-tool dumps. No 60-slide strategy decks that disappear.
Operator since 2017
We're operators,
We're operators,
not theorists.
Flux is the agency you call when you need actual work shipped, on a real timeline, with results you can verify. Built by people who've operated and exited their own brands.
11
brands operated
Flux Ventures portfolio
$200M+
pipeline generated
Samsara · LinkedIn verifiable
1M+
monthly organic visits
across client portfolios
9 yr
operating record
since 2017
// THE FOUNDER
Alejandro Rioja
Founder of Pickleland, Future Sharks, Flux Ventures. Built the AI SEO + GEO playbook used across 11 portfolio brands.
Featured in
ForbesInc.TechCrunchHuffPostBusiness Insider
THE JOURNEY
A decade operating.
Not consultants. Not theorists. Operators who've shipped, sold, and scaled their own brands.
- 2015
Flux Ventures (Flux Chargers)
Built D2C electronics brand from $0 to $110K/mo and 250K monthly visits with $0 paid spend. Pure SEO + content. Exited 2018.
- 2017
Future Sharks
Founded the AI-interview-driven founder media engine. Today DR 47, 1M+ monthly visits across portfolios, $17M+ attributable revenue delivered.
- 2018
LoanSnap (Sr PMM)
Lifted mortgage-application conversion 6% → 10% through systematic A/B testing across SMS, email, and in-app push. +$3M revenue lift.
- 2019
Samsara (Sr Growth Mktg)
Joined NYSE-listed connected-operations platform. Built the organic growth engine from scratch — $5M → $35M SEO-sourced pipeline, $200M+ influenced. Led Mexico expansion: +420% pipeline.
- 2024
Pickleland
Founded a 22,000 sq ft, 9-court indoor pickleball facility in the Austin metro. 20,000+ local customers served, 850+ five-star reviews, 500K monthly social views. Hands-on local-brand operator.
- 2026
Flux.LA (this thing)
Packaged the operator-grade playbook into a multi-disciplinary agency. SEO + GEO + content + PR + brand. 3 client slots per quarter. Receipts, not promises.
HOW WE WORK
Four principles, ruthlessly enforced.
2
LLM-citable content over SEO-keyword-stuffed content
Helpful Content Update killed the 2019 playbook. The 2026 playbook is dense, dated, original-data-driven content that gets cited inside ChatGPT, Perplexity, Gemini, and Claude.
3
One brand voice, ruthlessly enforced
Banned phrases doc. Voice guide. Tone audit on every piece before publish. The internet is now full of AI-generated agencies; the way to stand apart is consistent operator-grade voice.
4
Compounding over campaigns
Every backlink should also be an LLM citation. Every blog post should also be an X thread. Every case study should also be a sales asset. One asset, four touchpoints.
PORTFOLIO BRANDS
We're the agency's test lab.
Before recommending a tactic to a client, we test it on a brand we own. Every play in the playbook came from a portfolio brand first.
WHAT WE DO
Six disciplines, engineered to compound.
Pick what you need or take the whole stack. Either way, every piece feeds the next: a blog post becomes a backlink becomes an LLM citation becomes a sales asset.
See services →SEO
Rankings + AI search visibility
GEO
Citations in ChatGPT, Perplexity, Gemini
Content
Long-form playbooks that compound
PR
Real placements in tier-1 pubs
Brand
Voice, narrative, positioning
Social
Founder-led organic across X + LinkedIn
3 client slots open · Q3 2026
Let's build something that compounds.
No decks. We just diagnose the bottleneck. 24h reply.