1
Real numbers over plausible narratives
Every recommendation comes with an expected impact band and a way to verify the result. No 200-item audit-tool dumps. No 60-slide strategy decks that disappear.
Operator since 2017We're operators,
We're operators,
not theorists.
Flux is the agency you call when you need actual work shipped, on a real timeline, with results you can verify. Built by people who've operated and exited their own brands.
11
brands operated
Flux Ventures portfolio
$200M+
pipeline generated
Samsara · LinkedIn verifiable
1M+
monthly organic visits
across client portfolios
9 yr
operating record
since 2017
// THE FOUNDER
Alejandro Rioja
Founder of Pickleland, Future Sharks, Flux Ventures. Built the AI SEO + GEO playbook used across 11 portfolio brands.
Featured in
ForbesInc.TechCrunchHuffPostBusiness Insider
// THE TEAM
Hina Tanaka
Head of Business Development
Runs outreach and partnerships. Usually the first person you'll hear from at Flux.
THE JOURNEY
A decade operating.
Not consultants. Not theorists. Operators who've shipped, sold, and scaled their own brands.
- 2015
Flux Ventures (Flux Chargers)
Built D2C electronics brand from $0 to $110K/mo and 250K monthly visits with $0 paid spend. Pure SEO + content. Exited 2018.
- 2017
Future Sharks
Founded the AI-interview-driven founder media engine. Today DR 47, 1M+ monthly visits across portfolios, $17M+ attributable revenue delivered.
- 2018
LoanSnap (Sr PMM)
Lifted mortgage-application conversion 6% → 10% through systematic A/B testing across SMS, email, and in-app push. +$3M revenue lift.
- 2019
Samsara (Sr Growth Mktg)
Joined NYSE-listed connected-operations platform. Built the organic growth engine from scratch — $5M → $35M SEO-sourced pipeline, $200M+ influenced. Led Mexico expansion: +420% pipeline.
- 2024
Pickleland
Founded a 22,000 sq ft, 9-court indoor pickleball facility in the Austin metro. 20,000+ local customers served, 850+ five-star reviews, 500K monthly social views. Hands-on local-brand operator.
- 2026
Flux.LA (this thing)
Packaged the operator-grade playbook into a multi-disciplinary agency. SEO + GEO + content + PR + brand. 3 client slots per quarter. Receipts, not promises.
AI AGENTS
Hire our team of agents.
Built, run, and supervised by our humans.
Sales
Outreach, follow-ups, booked calls
Marketing
Content, SEO, social, translation
Engineering
Site builds, fixes, tooling
Product
Research, specs, QA
Operations
Reporting, invoicing prep, admin
HR
Hiring, onboarding, team docs
HOW WE WORK
Four principles, ruthlessly enforced.
2
LLM-citable content over SEO-keyword-stuffed content
Helpful Content Update killed the 2019 playbook. The 2026 playbook is dense, dated, original-data-driven content that gets cited inside ChatGPT, Perplexity, Gemini, and Claude.
3
One brand voice, ruthlessly enforced
Banned phrases doc. Voice guide. Tone audit on every piece before publish. The internet is now full of AI-generated agencies; the way to stand apart is consistent operator-grade voice.
4
Compounding over campaigns
Every backlink should also be an LLM citation. Every blog post should also be an X thread. Every case study should also be a sales asset. One asset, four touchpoints.
PORTFOLIO BRANDS
We're the agency's test lab.
Before recommending a tactic to a client, we test it on a brand we own. Every play in the playbook came from a portfolio brand first.
WHAT WE DO
Six disciplines, engineered to compound.
Pick what you need or take the whole stack. Either way, every piece feeds the next: a blog post becomes a backlink becomes an LLM citation becomes a sales asset.
See services →SEO
Rankings + AI search visibility
GEO
Citations in ChatGPT, Perplexity, Gemini
Content
Long-form playbooks that compound
PR
Real placements in tier-1 pubs
Brand
Voice, narrative, positioning
Social
Founder-led organic across X + LinkedIn
3 client slots open · Q4 2026
Let's build something that compounds.
No decks. We just diagnose the bottleneck. 24h reply.