SEO + GEO
SEO + GEO
Rank on Google AND get cited inside ChatGPT, Perplexity, Gemini, Claude. We built this playbook across 14 portfolio brands and apply it locally for Austin businesses competing on "Austin" + service queries.
INQUIRE →Marketing agency in Austin, TX.
Flux.LA is a founder-led marketing agency operating from Austin. We do SEO, GEO, brand, design, content, PR, and fractional CMO work for operators ready to scale. Built by people who've run their own brands, not consultants who read about them.
// LOCAL CRED
ATX
Founder lives in Austin
Travis County · Texas LLC
20K
local customers served
Pickleland · founder's own brand
$200M+
in pipeline generated
Samsara (Sr Growth Mktg)
9 yr
operating record
Since 2017
SERVICES
Six ways we drive growth for Austin operators.
Engagements scope to your stage. Start with an audit. Move into a retainer when the diagnostic is clear.
DIGITAL MARKETING
Digital marketing
Paid + organic acquisition built around your actual margin math. Includes channel selection (Google Ads vs Meta vs LinkedIn vs SEO), creative, landing pages, and weekly experiment cadence.
INQUIRE → BRAND & DESIGN
Brand & design
Naming, positioning, visual identity, and website design. The Operator Glow design language you're reading right now is one example — built for trust, speed, and conversion.
INQUIRE → CONTENT ENGINE
Content engine
Long-form pieces engineered to compound. Each one is a backlink magnet AND an LLM citation source. Four pieces per month, with schema + internal linking baked in.
INQUIRE → PR & EARNED MEDIA
PR & earned media
Real placements in TechCrunch, Forbes, niche pubs. Founder-driven angles, not blast lists. Specifically valuable for Austin founders who want third-party credibility on their authority site.
INQUIRE → FRACTIONAL CMO
Fractional CMO
All of the above + monthly strategy + execution oversight. Two slots open per quarter. Right for Austin operators who need senior marketing leadership without a full-time C-level hire.
INQUIRE → LOCAL CASE STUDY
Pickleland. Austin's pickleball destination.
A 22,000 sq ft, 9-court indoor pickleball facility in the Austin metro. Built from concept to category-leading local brand with the same operator playbook we apply to client work — local SEO, community-driven content, and a social engine that does the heavy lifting.
pickleland.com ↗850+
5-star reviews
20K
local customers
500K
monthly social views
12 mo
zero → live
Built by an Austin operator.
// SAME-CITY OPERATOR
Alejandro lives in Austin and operates Pickleland in the Austin metro. You can meet in person, walk the facility, see the playbook in action.
// AI-SEARCH NATIVE
Most Austin agencies are still selling 2019 SEO. We've shipped GEO playbooks across 14 brands and track citation growth in ChatGPT, Perplexity, Gemini, and Claude as a core metric.
// OPERATORS, NOT CONSULTANTS
Founder track record: Flux Chargers ($0 → $110K/mo, exited 2018), Samsara ($200M+ pipeline as Sr Growth Mktg), Future Sharks (1M+ monthly visits across portfolios). We've done the work, not just advised on it.
// SMALL ON PURPOSE
Three client slots per quarter. Means we ship real work instead of pitching the next account. If we're full, we'll tell you straight up and refer you to someone good.
Common questions.
Where is Flux.LA based? +
Flux.LA is operated from Austin, Texas. Founder Alejandro Rioja lives in Austin and also operates Pickleland, a 22,000 sq ft indoor pickleball facility in the Austin metro. All client work is done remote-first but with the option for in-person meetings in Austin.
Do you only work with Austin businesses? +
No — most of our clients are remote across North America. Austin businesses get the option to meet in person and the advantage of working with an agency that genuinely understands the local market. Our remote process is the same regardless of geography.
What sets Flux.LA apart from other Austin marketing agencies? +
Three things. (1) We're operators, not pure consultants — Alejandro has built and exited his own brands (Flux Chargers, $0 → $110K/mo) and currently runs Pickleland with 850+ five-star reviews from local customers. (2) We specialize in the AI-search transition (SEO + GEO) at a moment when most agencies are still selling the 2019 playbook. (3) We work with three client slots per quarter — small enough to ship real work, large enough to have a real bench.
What's the typical engagement? +
Most engagements start with a four-week SEO + GEO audit — a source-grade diagnostic that tells us where the leverage is. After that, scope and shape are tailored to your goal. Some clients run audit-only, some move into a multi-quarter retainer, some bring us on as a fractional CMO. We'll quote on the specifics after the first call.
Can you help with paid ads, or just organic? +
Both. Most of our portfolio is SEO + GEO + content because that's where the highest leverage usually sits, but we run paid Google, Meta, and LinkedIn programs when the math supports it. We won't sell you ads if your organic floor is leaking.
Do you sign NDAs? +
Yes — most of our active client work is under NDA. We can share NDA-friendly case studies on a call.
Three slots open this quarter.
Audit + 90-day GEO sprint engagements. Reply within 24 hours. Austin meetings on request.
Request a 15-min call →
Or email hello@flux.la