BRANDHow to actually build trust in your brand (post-AI-spam edition)
Testimonials and security badges still matter, but the AI-spam era added requirements. Specific dates, named operators, and dated original work now win.
MAY 16, 2026
Playbooks from the trenches.
61 essays on SEO, GEO, brand, PR, and content. Long-form. Operator voice. No fluff. Updated biweekly.
More essays
BRAND
SEOHow to write a blog post that ranks and gets cited by AI
How we structure every post across an 11-brand portfolio so it ranks in Google and gets pulled into AI Overviews, ChatGPT, and Perplexity citations.
MAY 24, 2026
BRANDBrand personality in the age of AI homogeneity
Every brand voice sounds the same because everyone uses the same AI to write it. Specific points of view and named operators stand out more than ever.
MAY 13, 2026
CONTENT8 content marketing campaigns that actually worked (2024-2026)
Not a nostalgia tour. Eight campaigns from 2024–2026 that moved real numbers, what made them work, and what is portable to a smaller operator’s budget.
MAY 22, 2026
VIDEOB2B video marketing in 2026: the YouTube pipeline playbook
70% of B2B buyers use video in purchase decisions. The Shorts-first discovery system, the four video types that drive pipeline, and how to measure real ROI.
JUN 20, 2026
BRANDeCommerce UX in 2026: design that lifts conversion and ranking
What actually moves eCommerce conversion and ranking in 2026 — including the factor nobody writes about: how AI shopping agents read your product pages.
MAY 21, 2026
SEOProgrammatic SEO in 2026: scale without getting demoted
Programmatic SEO can build thousands of pages that rank, or thousands that get your site demoted as spam. How to scale on the right side of that line.
MAY 30, 2026
BRANDAnticipatory design in 2026: what AI predicts, what humans pick
Anticipatory design — interfaces that predict what users want before they ask — went from concept to reality with AI. When to predict, when to let users pick.
MAY 14, 2026
BRANDBrand-driven web design: principles from an 11-brand portfolio
The brand-driven web design question is harder than Framer vs. Webflow: what do your design choices signal about who you are? The framework we use on 11 brands.
MAY 15, 2026