SOCIALReddit for B2B marketing in 2026: the community playbook
83% of B2B buyers research on Reddit before talking to a vendor, and AI engines pull from it constantly. The community-first playbook that earns citations.
JUN 27, 2026
Playbooks from the trenches.
61 essays on SEO, GEO, brand, PR, and content. Long-form. Operator voice. No fluff. Updated biweekly.
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SOCIAL
GEOllms.txt explained: the one-hour setup that gets you cited by AI
llms.txt is a plain-text index that tells AI engines which pages are canonical and what each covers. It takes an hour and costs nothing. How to build one.
MAY 29, 2026
SOCIALHow to grow on Instagram in 2026 (the post-TikTok playbook)
Instagram growth in 2026 is not hashtags or follow-for-follow — those are dead. The real lever is Reels distribution and the signals Meta’s algorithm rewards.
MAY 19, 2026
PR · GEODigital PR for SEO in 2026: earn links and AI citations
Digital PR is the only link-building tactic that survived Google’s spam updates — and it now earns AI citations too. Formats, pitching, and measurement.
JUN 25, 2026
AI-AGENTSBuilding an AI content engine that ranks AND gets cited
The AI content engine we actually run: a human-gated pipeline of research, drafting, and editing agents that produces work good enough to rank and get cited.
MAY 30, 2026
BRANDHow to promote a pickleball facility: the Pickleland playbook
Pickleball facility marketing is local SEO and community building, not paid ads. The playbook we ran for Pickleland from soft launch to known local brand.
MAY 12, 2026
SEOLocal SEO in 2026: ranking in Maps, Google, and AI answers
Local search has three surfaces to win: the Map Pack, classic organic, and AI answers. The 2026 playbook — fundamentals that still rank, plus the AI layer.
MAY 30, 2026
SEMSEM in 2026: paid search when the SERP is half AI
AI Overviews pushed paid results down the page and changed which queries are worth bidding on. Where paid search still wins, and where it bleeds money.
MAY 29, 2026
CONTENTContent repurposing: the hub-and-spoke system for 2026
One long-form piece should yield 10–15 distribution-ready fragments. The extraction playbook, including the GEO layer that turns each fragment into a citation.
JUN 23, 2026