GEOllms.txt explained: the one-hour setup that gets you cited by AI
llms.txt is a plain-text index that tells AI engines which pages are canonical and what each covers. It takes an hour and costs nothing. How to build one.
MAY 29, 2026
Guide essays.
Step-by-step guides for shipping marketing systems that hold up — specific, dated, and sourced, with the exact steps we run on our own brands.
33 essays tagged guide
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GEO
AI-AGENTSBuilding an AI content engine that ranks AND gets cited
The AI content engine we actually run: a human-gated pipeline of research, drafting, and editing agents that produces work good enough to rank and get cited.
MAY 30, 2026
SEOLocal SEO in 2026: ranking in Maps, Google, and AI answers
Local search has three surfaces to win: the Map Pack, classic organic, and AI answers. The 2026 playbook — fundamentals that still rank, plus the AI layer.
MAY 30, 2026
SEMSEM in 2026: paid search when the SERP is half AI
AI Overviews pushed paid results down the page and changed which queries are worth bidding on. Where paid search still wins, and where it bleeds money.
MAY 29, 2026
SEOProgrammatic SEO in 2026: scale without getting demoted
Programmatic SEO can build thousands of pages that rank, or thousands that get your site demoted as spam. How to scale on the right side of that line.
MAY 30, 2026
AI-AGENTSHow to build marketing AI agents that actually ship work
The architecture behind a marketing AI agent that does real work: the loop, the tools, the guardrails, and the multi-agent patterns that actually scale.
MAY 27, 2026