GEOAnswer Engine Optimization: how to get cited by AI engines
AEO is the engineering side of getting into AI answers: entities, structured data, and question formatting that make your content machine-readable.
MAY 28, 2026
Guide essays.
Step-by-step guides for shipping marketing systems that hold up — specific, dated, and sourced, with the exact steps we run on our own brands.
33 essays tagged guide
More Guide essays
GEO
B2BB2B influencer marketing in 2026: the LinkedIn-first playbook
B2B influencer marketing hit $4.1B and grows 47% year-over-year. How to find the right voices, run campaigns that generate pipeline, and measure ROI honestly.
JUL 16, 2026
B2BThought leadership for B2B: authority that generates pipeline
97% of B2B marketers call thought leadership critical, but most of what they publish is not it. Original research, distribution, and metrics tied to pipeline.
JUL 14, 2026
B2BB2B demand generation in 2026: the complete playbook
Demand generation is not lead generation. The channel mix, content architecture, and measurement model that create qualified demand and survive a CFO review.
JUL 11, 2026
PLAYBOOKAccount-based marketing (ABM) for B2B: the complete 2026 playbook
ABM is a go-to-market motion, not a campaign type. The full B2B playbook: account selection, tier logic, content, channels, and measurement.
JUL 9, 2026
SEOZero-click search in 2026: how to win when nobody clicks
Most Google searches now end without a click. The playbook for converting visibility into influence, and influence into pipeline, when the answer is the result.
JUL 7, 2026
BRANDBrand positioning strategy: how to own your market in 2026
Brand positioning is the 30-word claim that separates you from every competitor — and the entity clarity that earns AI citations. The brief and the archetypes.
JUL 4, 2026
PLAYBOOKConversion rate optimization: the 2026 CRO playbook
CRO is the highest-ROI investment most teams underrun. The audit framework, the five levers that move conversion, and how to test when traffic is too low.
JUN 30, 2026
SEMPerformance Max, honestly: when it works and when it burns budget
Performance Max is Google’s black-box campaign type. It can crush, or quietly cannibalize branded traffic. When to use it, how to fence it in, how to read it.
MAY 29, 2026