40 essays on SEO, GEO, brand, PR, and content. Long-form. Operator voice. No fluff. Updated biweekly.
BRAND Most eCommerce UX advice still optimizes for 2018 — slow product pages, blog-style category browsing, no thought to AI shopping agents. Here's what actually moves conversion AND ranking in 2026, including the new factor nobody's writing about: how AI shopping agents read your site.
SEO Programmatic SEO can build thousands of pages that rank — or thousands that get your whole site demoted as spam. The 2026 line between the two is sharper than ever now that AI makes mass page generation trivial. Here's how to scale on the right side of it.
GEO AEO is the engineering side of getting into AI answers: entities, structured data, and Q&A formatting that make your content machine-readable. The technical companion to GEO, with the schema and entity work spelled out.
BRAND Anticipatory design — interfaces that predict what users want before they ask — moved from concept to reality with AI in 2024-2026. The real question for builders now is when to predict for users vs. when to give them the dignity of choice.
BRAND Most web design discourse in 2026 is about Framer vs. Webflow vs. Astro. The actual brand-driven question is harder: how does the design choices on your site signal who you are? Here's the framework we use across 11 brands.
SOCIAL X is still the highest-velocity audience-building platform for B2B operators in 2026 — if you write threads, not tweets. The algorithm rewards specific behaviors and punishes others, and most accounts get it backwards.
AI-AGENTS The architecture behind a marketing AI agent that does real work: the loop, the tools, the guardrails, and the multi-agent patterns that scale. Written for operators who want to build, not just buy.
BRAND Market segmentation models from 2020 (demographic, behavioral, psychographic) still mostly work in 2026 — except the line between them moved. Here's how segmentation actually plays out for marketers when AI agents are doing some of the buying, with the framework we use across our portfolio.
CONTENT Founder-led content feeds pipeline only when built as a system. Here's the cadence, the four post types, and the attribution model that ties posts to revenue.