PLAYBOOKA/B testing in 2026: when it works, when it fails
Most teams burn months on A/B tests that can never reach significance. An honest 2026 framework: what to test, what to skip, and current benchmark numbers.
MAY 23, 2026
Playbooks from the trenches.
78 essays on SEO, GEO, brand, PR, and content. Long-form. Operator voice. No fluff. Updated biweekly.
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PLAYBOOK
PR · GEOHow much does PR cost? Forbes & TechCrunch pricing, 2026
There's no single number — 'featured' means four different things at four different prices, from a $500 contributor byline to a $40K/mo agency retainer.
OCT 6, 2026
B2BTikTok for B2B marketing in 2026: what's actually working
HubSpot just built a native TikTok integration for lead gen, and the algorithm reset how distribution works. The honest 2026 playbook for B2B on TikTok.
OCT 1, 2026
ANALYTICSB2B Attribution in 2026: Fix the Dark Social Blind Spot
Stop losing credit for 70% of your B2B pipeline. The hybrid attribution stack that captures dark social, Slack shares, and word-of-mouth in 2026.
JUL 2, 2026
SEOCore Web Vitals 2026: LCP, INP & CLS Thresholds
The exact 2026 LCP, INP and CLS thresholds Google grades you on, why WordPress fails by default, and the fix checklist we run in every audit.
AUG 22, 2026
SEOHow SEO actually works in 2026: the GEO-aware playbook
SEO did not die — it absorbed GEO. The full 2026 playbook for ranking in Google and getting cited in ChatGPT, Perplexity, Gemini, and Claude.
MAY 26, 2026
PLAYBOOKA/B testing & CRO agencies in 2026: pricing and red flags
What A/B testing and CRO agencies cost in 2026, the agency-vs-in-house math, and the red flags that separate real testing rigor from fast guessing.
SEP 19, 2026
SEOInternal linking strategy in 2026: pillars, clusters, and audits
Most sites we audit have one internal link per post. The pillar/cluster architecture, the orphan-page pull that finds the gap, and the anchor-text rule.
AUG 20, 2026
SEOKeyword research in 2026: queries with no search volume yet
A growing share of search has zero volume data. How to research those queries anyway: the GSC pull most sites skip, and conversational intent clusters.
AUG 18, 2026