SEOZero-click search in 2026: how to win when nobody clicks
Most Google searches end without a click. The playbook for turning visibility into influence, and influence into pipeline, when the answer is the result.
JUL 7, 2026
Playbooks from the trenches.
78 essays on SEO, GEO, brand, PR, and content. Long-form. Operator voice. No fluff. Updated biweekly.
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SEO
SEOHow to choose a marketing agency: 12 questions to ask first
A buyer's checklist for hiring a marketing agency: the 12 questions that expose weak ones, the red flags in proposals, and how to check references.
OCT 27, 2026
SEOBest way to write a blog post for AI search citations
How to write a blog post that ChatGPT, Perplexity and AI Overviews cite: answer-first openings, claim-shaped headings, and what 2025-26 citation data says.
MAY 24, 2026
PR · GEOHow to get featured in TechCrunch, Forbes, and Inc. in 2026
How to get featured in Forbes, TechCrunch, Inc. and the WSJ in 2026: four real paths, what coverage costs, and why a press release barely moves AI search.
MAY 17, 2026
SEOHow much does a marketing agency cost in 2026?
Most published marketing agency retainers land between $3,000 and $40,000 a month. What drives the number, what each tier buys, and how to compare quotes.
OCT 20, 2026
PR · GEOHow to measure PR results in 2026: the KPIs that survive a CFO
Stop reporting impressions and AVE. The 2026 PR metrics stack: placement quality, share of voice, branded search lift, referral traffic, and AI citations.
OCT 17, 2026
PR · GEOHARO alternatives in 2026: where to find journalist requests now
HARO's Connectively era ended in December 2024. The 2026 map of journalist-request platforms, which pay off, and how to pitch without sounding like AI.
OCT 15, 2026
SEOComparison and alternatives pages: the B2B SaaS SEO format that converts
Comparison and 'alternatives to' pages capture buyers already choosing. How to build them honestly, structure them for AI citations, and avoid the traps.
OCT 13, 2026
BRANDAI customer segmentation for B2B: a practical 2026 guide
How to use AI for B2B customer segmentation in 2026: account-level clustering, first-party data, behavioral signals, and segments that trigger action.
OCT 10, 2026