30 essays on SEO, GEO, brand, PR, and content. Long-form. Operator voice. No fluff. Updated biweekly.
MISC Most marketing teams burn months on A/B tests that can't reach significance because the sample size is too small. Here's the honest framework we use to decide what to test, what to skip, and how to read results when statistical significance isn't realistic.
BRAND Trust signals that worked in 2018 (testimonials, security badges, about pages) still matter — but the AI-spam era added new requirements. Specific dates, named operators, and dated original work now beat any number of trust badges.
BRAND Most web design discourse in 2026 is about Framer vs. Webflow vs. Astro. The actual brand-driven question is harder: how does the design choices on your site signal who you are? Here's the framework we use across 11 brands.
SOCIAL Instagram growth in 2026 isn't about hashtags or follow-for-follow — those tactics are dead. The real lever is Reels distribution, and Meta's algorithm now picks winners and losers based on a small set of signals most operators ignore.
BRAND Pickleball facility marketing is local SEO + community building, not paid ads. Here's the playbook we ran for Pickleland in Pflugerville to take it from soft launch to a known local brand inside 12 months.
SEO Most 'how to write for SEO' guides are still optimizing for the 2019 Google. Here's how we structure every post across our 11-brand portfolio so it ranks in Google AND gets pulled into AI Overviews, ChatGPT, and Perplexity citations.
BRAND Most eCommerce UX advice still optimizes for 2018 — slow product pages, blog-style category browsing, no thought to AI shopping agents. Here's what actually moves conversion AND ranking in 2026, including the new factor nobody's writing about: how AI shopping agents read your site.
SEO SEO didn't die in 2024 — it absorbed GEO. This is the full 2026 playbook for ranking in Google AND getting cited in ChatGPT, Perplexity, Gemini, and Claude. No fluff, no theory.
BRAND Every brand voice now sounds the same because everyone uses the same AI to write it. Brands with actual personality — specific points of view, weird-but-consistent voice, named operators — stand out more in 2026 than at any time in the last decade.