BRANDMarket segmentation in 2026: who AI changed, who it didn't
Demographic, behavioral, and psychographic segmentation still work in 2026 — but the lines moved. How segmentation plays out when AI agents do some buying.
MAY 20, 2026
Playbooks from the trenches.
78 essays on SEO, GEO, brand, PR, and content. Long-form. Operator voice. No fluff. Updated biweekly.
More essays
BRAND
CONTENTFounder-led content in 2026: a personal brand that feeds pipeline
Founder-led content feeds pipeline only when built as a system. The cadence, the four post types, and the attribution model that ties posts to revenue.
JUN 8, 2026
CONTENTLanding pages in the AI-search era: convert and get cited
AI engines read your landing pages and quote them to buyers. Here's how to write copy that converts humans and gets your product cited in ChatGPT answers.
JUN 8, 2026
PAIDLinkedIn ads for B2B SaaS in 2026: when they beat Google
LinkedIn ads cost 5-10x Google's CPC but win when your buyer can't be reached by keyword. Here's the decision rule, targeting, and budget math for SaaS.
JUN 8, 2026
PLAYBOOKThe marketing tech stack we actually run across 11 brands in 2026
The real marketing tech stack we run across an 11-brand portfolio in 2026 — every tool, what it costs, and the three layers most teams overspend on.
JUN 8, 2026