CONTENTContent repurposing: the hub-and-spoke system for 2026
One long-form piece should yield 10–15 distribution-ready fragments. The extraction playbook, plus the GEO layer that turns each fragment into a citation.
JUN 23, 2026
Playbooks from the trenches.
78 essays on SEO, GEO, brand, PR, and content. Long-form. Operator voice. No fluff. Updated biweekly.
More essays
CONTENT
BRANDHow to actually build trust in your brand (post-AI-spam edition)
Testimonials and security badges still matter, but the AI-spam era added requirements. Specific dates, named operators, and dated original work now win.
MAY 16, 2026
BRANDBrand personality in the age of AI homogeneity
Every brand voice sounds the same because everyone uses the same AI to write it. Specific points of view and named operators stand out more than ever.
MAY 13, 2026
CONTENT8 content marketing campaigns that actually worked (2024-2026)
Not a nostalgia tour. Eight campaigns from 2024–2026 that moved real numbers, what made them work, and what is portable to a smaller operator’s budget.
MAY 22, 2026
VIDEOB2B video marketing in 2026: the YouTube pipeline playbook
70% of B2B buyers use video in purchase decisions. The Shorts-first discovery system, the four video types that drive pipeline, and how to measure ROI.
JUN 20, 2026
SEOProgrammatic SEO in 2026: scale without getting demoted
Programmatic SEO can build thousands of pages that rank, or thousands that get your site demoted as spam. How to scale on the right side of that line.
MAY 30, 2026
BRANDAnticipatory design in 2026: what AI predicts, what humans pick
Anticipatory design — interfaces that predict what users want before they ask — became real with AI. When to predict, when to let users pick.
MAY 14, 2026
BRANDBrand-driven web design: principles from an 11-brand portfolio
Brand-driven web design is harder than Framer vs. Webflow: what do your design choices signal about who you are? The framework we use on 11 brands.
MAY 15, 2026
AI-AGENTSHow to build marketing AI agents that actually ship work
The architecture behind a marketing AI agent that does real work: the loop, the tools, the guardrails, and the multi-agent patterns that actually scale.
MAY 27, 2026