BRANDAnticipatory design in 2026: what AI predicts, what humans pick
Anticipatory design — interfaces that predict what users want before they ask — went from concept to reality with AI. When to predict, when to let users pick.
MAY 14, 2026
Brand essays.
Voice, positioning, trust signals, and visual identity in the post-AI-spam era. How to stand out when every site looks the same.
13 essays tagged brand
BRAND
BRANDBrand-driven web design: principles from an 11-brand portfolio
The brand-driven web design question is harder than Framer vs. Webflow: what do your design choices signal about who you are? The framework we use on 11 brands.
MAY 15, 2026
BRANDMarket segmentation in 2026: who AI changed, who it didn't
Demographic, behavioral, and psychographic segmentation still work in 2026 — but the lines moved. How segmentation plays out when AI agents do some buying.
MAY 20, 2026
CONTENTFounder-led content in 2026: a personal brand that feeds pipeline
Founder-led content feeds pipeline only when built as a system. Here's the cadence, the four post types, and the attribution model that ties posts to revenue.
JUN 8, 2026