GEOGA4 for GEO: measure the AI-search traffic GA4 hides in 2026
GA4 buries AI-search traffic in Direct and Organic. Here's the exact channel-group, regex, and event setup to surface ChatGPT, Perplexity, and Gemini referrals.
JUN 8, 2026
GEO essays.
Generative Engine Optimization — getting cited in ChatGPT, Perplexity, Gemini, and Claude. The new top-of-funnel.
32 essays tagged geo
GEO
GEOGenerative Engine Optimization (GEO): the complete 2026 guide
GEO is how you get cited inside ChatGPT, Perplexity, Gemini, and AI Overviews. The operating manual: how citation works, what to change, and how to measure it.
MAY 28, 2026
B2BB2B social proof: the system that converts skeptical buyers
78% of enterprise buyers are swayed by case studies. Which formats convert at each funnel stage, how to collect them, and the GEO angle most teams miss.
JUL 23, 2026
GEOAnswer Engine Optimization: how to get cited by AI engines
AEO is the engineering side of getting into AI answers: entities, structured data, and question formatting that make your content machine-readable.
MAY 28, 2026
B2BThought leadership for B2B: authority that generates pipeline
97% of B2B marketers call thought leadership critical, but most of what they publish is not it. Original research, distribution, and metrics tied to pipeline.
JUL 14, 2026
B2BB2B demand generation in 2026: the complete playbook
Demand generation is not lead generation. The channel mix, content architecture, and measurement model that create qualified demand and survive a CFO review.
JUL 11, 2026
PLAYBOOKAccount-based marketing (ABM) for B2B: the complete 2026 playbook
ABM is a go-to-market motion, not a campaign type. The full B2B playbook: account selection, tier logic, content, channels, and measurement.
JUL 9, 2026
SEOZero-click search in 2026: how to win when nobody clicks
Most Google searches now end without a click. The playbook for converting visibility into influence, and influence into pipeline, when the answer is the result.
JUL 7, 2026
BRANDBrand positioning strategy: how to own your market in 2026
Brand positioning is the 30-word claim that separates you from every competitor — and the entity clarity that earns AI citations. The brief and the archetypes.
JUL 4, 2026