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Generative Engine Optimization — getting cited in ChatGPT, Perplexity, Gemini, and Claude. The new top-of-funnel.

33 essays tagged geo

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YouTube SEO in 2026: how to get your videos cited by AIVIDEO

YouTube SEO in 2026: how to get your videos cited by AI

YouTube appears in ~30% of AI Overviews and outcites every other video platform. AI engines do not reward views or subscribers — here is what they reward.

AUG 1, 2026
AI visibility tracking tools: how to monitor your brand in 2026GEO

AI visibility tracking tools: how to monitor your brand in 2026

When to graduate from manual citation audits to a dedicated AI-visibility tool, what the category does, and how to evaluate one — Profound, Otterly and co.

JUL 30, 2026
GA4 for GEO: measure the AI-search traffic GA4 hides in 2026GEO

GA4 for GEO: measure the AI-search traffic GA4 hides in 2026

GA4 buries AI-search traffic in Direct and Organic. Here's the exact channel-group, regex, and event setup to surface ChatGPT, Perplexity, and Gemini referrals.

JUN 8, 2026
Generative Engine Optimization (GEO): the complete 2026 guideGEO

Generative Engine Optimization (GEO): the complete 2026 guide

GEO is how you get cited inside ChatGPT, Perplexity, Gemini, and AI Overviews. The operating manual: how citation works, what to change, and how to measure it.

MAY 28, 2026
B2B social proof: the system that converts skeptical buyersB2B

B2B social proof: the system that converts skeptical buyers

78% of enterprise buyers are swayed by case studies. Which formats convert at each funnel stage, how to collect them, and the GEO angle most teams miss.

JUL 23, 2026
Answer Engine Optimization: how to get cited by AI enginesGEO

Answer Engine Optimization: how to get cited by AI engines

AEO is the engineering side of getting into AI answers: entities, structured data, and question formatting that make your content machine-readable.

MAY 28, 2026
Thought leadership for B2B: authority that generates pipelineB2B

Thought leadership for B2B: authority that generates pipeline

97% of B2B marketers call thought leadership critical, but most of what they publish is not it. Original research, distribution, and metrics tied to pipeline.

JUL 14, 2026
B2B demand generation in 2026: the complete playbookB2B

B2B demand generation in 2026: the complete playbook

Demand generation is not lead generation. The channel mix, content architecture, and measurement model that create qualified demand and survive a CFO review.

JUL 11, 2026
Account-based marketing (ABM) for B2B: the complete 2026 playbookPLAYBOOK

Account-based marketing (ABM) for B2B: the complete 2026 playbook

ABM is a go-to-market motion, not a campaign type. The full B2B playbook: account selection, tier logic, content, channels, and measurement.

JUL 9, 2026
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