GEO essays.

Generative Engine Optimization — getting cited in ChatGPT, Perplexity, Gemini, and Claude. The new top-of-funnel.

33 essays tagged geo

Zero-click search in 2026: how to win when nobody clicks

Most Google searches now end without a click. The playbook for converting visibility into influence, and influence into pipeline, when the answer is the result.

JUL 7, 2026

BRAND

Brand positioning strategy: how to own your market in 2026

Brand positioning is the 30-word claim that separates you from every competitor — and the entity clarity that earns AI citations. The brief and the archetypes.

JUL 4, 2026

SEO

Hidden SEO tactics that still rank in 2026

Ten SEO tactics that survived AI Overviews and still move traffic in 2026 — not the obvious ones, the ones working operators are using quietly.

MAY 25, 2026

SOCIAL

Reddit for B2B marketing in 2026: the community playbook

83% of B2B buyers research on Reddit before talking to a vendor, and AI engines pull from it constantly. The community-first playbook that earns citations.

JUN 27, 2026

GEO

llms.txt explained: the one-hour setup that gets you cited by AI

llms.txt is a plain-text index that tells AI engines which pages are canonical and what each covers. It takes an hour and costs nothing. How to build one.

MAY 29, 2026

PR · GEO

Digital PR for SEO in 2026: earn links and AI citations

Digital PR is the only link-building tactic that survived Google’s spam updates — and it now earns AI citations too. Formats, pitching, and measurement.

JUN 25, 2026

AI-AGENTS

Building an AI content engine that ranks AND gets cited

The AI content engine we actually run: a human-gated pipeline of research, drafting, and editing agents that produces work good enough to rank and get cited.

MAY 30, 2026

SEO

Local SEO in 2026: ranking in Maps, Google, and AI answers

Local search has three surfaces to win: the Map Pack, classic organic, and AI answers. The 2026 playbook — fundamentals that still rank, plus the AI layer.