Generative Engine Optimization — getting cited in ChatGPT, Perplexity, Gemini, and Claude. The new top-of-funnel.
21 essays tagged geo
Most sites let old posts quietly rot instead of auditing them. The three signals that flag a decaying page, the quarterly pull that finds them, and the refresh-consolidate-retire decision tree we run against our own archive.
CONTENTMost content teams are over-indexed on creation and under-indexed on distribution. In 2026 there are four distribution channels — owned, earned, paid, and AI engines — and teams that build for all four see 3–4x the content-to-pipeline conversion of teams that only build for three.
GEOGEO and SEO optimize for different moments — one for the click, one for the citation. Here's exactly where they diverge, where they overlap, and how to tell which one your traffic problem actually needs.
VIDEOYouTube now shows up in roughly 30% of Google AI Overviews and outcites every other video platform combined — but AI engines don't reward views, likes, or subscribers. Here's what they reward instead, and how to structure a video to get cited.
GEOThe manual citation audit doesn't scale past 10 queries a quarter. Here's when to graduate to a dedicated AI-visibility tool, what the category actually does, and how to evaluate one — Profound, Otterly, Frase, and the rest.
GEOGA4 buries AI-search traffic in Direct and Organic. Here's the exact channel-group, regex, and event setup to surface ChatGPT, Perplexity, and Gemini referrals.
GEOGEO is how you get cited inside ChatGPT, Perplexity, Gemini, and Google AI Overviews. This is the complete operating manual: how citation works, what to change on your site, and how to measure it — with no overlap with classic SEO fluff.
GEOAEO is the engineering side of getting into AI answers: entities, structured data, and Q&A formatting that make your content machine-readable. The technical companion to GEO, with the schema and entity work spelled out.
SEOMost Google searches now end without a single click. This is the playbook for converting visibility into influence — and influence into pipeline — in an era when the answer IS the result.