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GEO essays.

Generative Engine Optimization — getting cited in ChatGPT, Perplexity, Gemini, and Claude. The new top-of-funnel.

11 essays tagged geo

GA4 for GEO: measure the AI-search traffic GA4 hides in 2026
TOP IN GEO

GA4 for GEO: measure the AI-search traffic GA4 hides in 2026

GA4 buries AI-search traffic in Direct and Organic. Here's the exact channel-group, regex, and event setup to surface ChatGPT, Perplexity, and Gemini referrals.

JUN 8, 2026 · Read essay →
Landing pages in the AI-search era: copy that converts AND gets cited CONTENT

Landing pages in the AI-search era: copy that converts AND gets cited

AI engines read your landing pages and quote them to buyers. Here's how to write copy that converts humans and gets your product cited in ChatGPT answers.

JUN 8, 2026
Building an AI content engine that ranks AND gets cited AI-AGENTS

Building an AI content engine that ranks AND gets cited

Most AI content workflows produce fluent, forgettable filler that ranks for nothing. This is the engine we actually run: a human-gated pipeline of research, drafting, and editing agents that produces content dense and original enough to rank in Google and get cited by AI.

MAY 30, 2026
Answer Engine Optimization: how to get cited by ChatGPT, Perplexity, and Gemini GEO

Answer Engine Optimization: how to get cited by ChatGPT, Perplexity, and Gemini

AEO is the engineering side of getting into AI answers: entities, structured data, and Q&A formatting that make your content machine-readable. The technical companion to GEO, with the schema and entity work spelled out.

MAY 28, 2026
Generative Engine Optimization (GEO): the complete 2026 guide GEO

Generative Engine Optimization (GEO): the complete 2026 guide

GEO is how you get cited inside ChatGPT, Perplexity, Gemini, and Google AI Overviews. This is the complete operating manual: how citation works, what to change on your site, and how to measure it — with no overlap with classic SEO fluff.

MAY 28, 2026
llms.txt explained: the one-hour setup that gets you cited by AI GEO

llms.txt explained: the one-hour setup that gets you cited by AI

llms.txt is a plain-text index at the root of your domain that tells AI engines which pages are canonical and what each covers. It takes an hour, costs nothing, and measurably increases citations. Here's exactly how to build one.

MAY 29, 2026
Local SEO in 2026: ranking in Maps, Google, and AI answers SEO

Local SEO in 2026: ranking in Maps, Google, and AI answers

Local search now has three surfaces to win: the Map Pack, classic organic, and AI answers that recommend a single business. Here's the 2026 local SEO playbook for a business that serves a place — the fundamentals that still rank and the AI layer most local businesses are ignoring.

MAY 30, 2026
Programmatic SEO in 2026: scale without getting demoted SEO

Programmatic SEO in 2026: scale without getting demoted

Programmatic SEO can build thousands of pages that rank — or thousands that get your whole site demoted as spam. The 2026 line between the two is sharper than ever now that AI makes mass page generation trivial. Here's how to scale on the right side of it.

MAY 30, 2026
Hidden SEO tactics that still rank in 2026 (post-AI-Overview edition) SEO

Hidden SEO tactics that still rank in 2026 (post-AI-Overview edition)

Ten SEO tactics that survived AI Overviews and still move traffic in 2026. Not the obvious ones — the ones working operators are quietly using while the rest of the industry panics.

MAY 25, 2026
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