Generative Engine Optimization — getting cited in ChatGPT, Perplexity, Gemini, and Claude. The new top-of-funnel.
16 essays tagged geo
Most Google searches now end without a single click. This is the playbook for converting visibility into influence — and influence into pipeline — in an era when the answer IS the result.
ANALYTICS Last-touch attribution misses 70% of the B2B buying journey. Here's the dark social problem, why AI search made it worse, and the hybrid measurement stack — self-reported attribution, brand lift, and GEO signals — that actually captures pipeline in 2026.
SEO Ten SEO tactics that survived AI Overviews and still move traffic in 2026. Not the obvious ones — the ones working operators are quietly using while the rest of the industry panics.
SOCIAL 83% of B2B buyers research on Reddit before talking to a vendor — and AI engines pull from it constantly. Here's the community-first playbook to earn citations, generate pipeline, and win the conversations your buyers are already having.
GEO llms.txt is a plain-text index at the root of your domain that tells AI engines which pages are canonical and what each covers. It takes an hour, costs nothing, and measurably increases citations. Here's exactly how to build one.
PR · GEO Digital PR is the only link-building tactic that survived Google's spam updates intact — and in 2026 it earns AI citations on top of rankings. Here's the content formats that earn editorial links, how to pitch for links specifically, and how to measure a channel most analytics dashboards undercredit.
AI-AGENTS Most AI content workflows produce fluent, forgettable filler that ranks for nothing. This is the engine we actually run: a human-gated pipeline of research, drafting, and editing agents that produces content dense and original enough to rank in Google and get cited by AI.
SEO Local search now has three surfaces to win: the Map Pack, classic organic, and AI answers that recommend a single business. Here's the 2026 local SEO playbook for a business that serves a place — the fundamentals that still rank and the AI layer most local businesses are ignoring.
CONTENT One long-form piece should generate 10–15 distribution-ready fragments, each formatted for a different surface. This is the extraction playbook — including the GEO layer that turns each fragment into an AI citation.