GEOAI Overviews and click-through rate: what the data says in 2026
Three large studies agree AI Overviews cut organic clicks, by roughly a third to more than half. Being cited inside the Overview roughly doubles your CTR.
OCT 28, 2026
GEO essays.
Generative Engine Optimization — getting cited in ChatGPT, Perplexity, Gemini, and Claude. The new top-of-funnel.
39 essays tagged geo
TOP IN GEO
How to get featured in Forbes in 2026: staff, contributor, Councils, or paid
Four ways to get featured in Forbes: staff coverage, contributor byline, Forbes Councils, and paid placement. What each costs, what it's worth, and how to choose.
OCT 29, 2026·Read essay →
GEO
GEOWhy ChatGPT-style prompts are showing up in Google Search Console
Prompt-style queries of 10+ words were 20% of our attributable Search Console impressions, ranked at position 7 and got zero clicks. How to filter them.
OCT 28, 2026
GEOWho uses llms.txt? Adoption across the Forbes Cloud 100 (2026 data)
We checked all 100 Forbes Cloud 100 websites for llms.txt. 58 of 94 readable sites (62%) publish one, from a 1.6 KB summary to a 369 KB link index.
OCT 28, 2026
GEOWho blocks AI crawlers? robots.txt rules of the Cloud 100 (2026 study)
We read the robots.txt of the 2025 Forbes Cloud 100. 7 of 96 block any AI crawler, 2 block GPTBot, and none block a search bot like OAI-SearchBot.
OCT 28, 2026
SEOHidden SEO tactics that still rank in 2026
Ten SEO tactics that survived AI Overviews and still move traffic in 2026 — not the obvious ones, the ones working operators are using quietly.
MAY 25, 2026
SEOZero-click search in 2026: how to win when nobody clicks
Most Google searches end without a click. The playbook for turning visibility into influence, and influence into pipeline, when the answer is the result.
JUL 7, 2026
SEOBest way to write a blog post for AI search citations
How to write a blog post that ChatGPT, Perplexity and AI Overviews cite: answer-first openings, claim-shaped headings, and what 2025-26 citation data says.
MAY 24, 2026
PR · GEOHow to measure PR results in 2026: the KPIs that survive a CFO
Stop reporting impressions and AVE. The 2026 PR metrics stack: placement quality, share of voice, branded search lift, referral traffic, and AI citations.
OCT 17, 2026