SEO essays.

Search engine optimization in the AI-search era. Technical, content, link-building — the playbook that still works after the Helpful Content Update.

20 essays tagged seo

VIDEO

B2B video marketing in 2026: the YouTube playbook that feeds pipeline

70% of B2B buyers now use video in purchase decisions, and YouTube's December 2025 algorithm overhaul changed the game. Here's the Shorts-first discovery system, the four video types that drive pipeline, and how to measure ROI without living in vanity metrics.

JUN 20, 2026

SEO

Programmatic SEO in 2026: scale without getting demoted

Programmatic SEO can build thousands of pages that rank — or thousands that get your whole site demoted as spam. The 2026 line between the two is sharper than ever now that AI makes mass page generation trivial. Here's how to scale on the right side of it.

MAY 30, 2026