SEO essays.

Search engine optimization in the AI-search era. Technical, content, link-building — the playbook that still works after the Helpful Content Update.

37 essays tagged seo

PLAYBOOK

A/B testing & CRO agencies in 2026: pricing and red flags

What A/B testing and CRO agencies cost in 2026, the agency-vs-in-house math, and the red flags that separate real testing rigor from fast guessing.

SEP 19, 2026

SEO

Internal linking strategy in 2026: pillars, clusters, and audits

Most sites we audit have one internal link per post. The pillar/cluster architecture, the orphan-page pull that finds the gap, and the anchor-text rule.

AUG 20, 2026

SEO

Keyword research in 2026: queries with no search volume yet

A growing share of search has zero volume data. How to research those queries anyway: the GSC pull most sites skip, and conversational intent clusters.

AUG 18, 2026

SEO

Content decay in 2026: audit, refresh, or retire aging posts

The three signals that flag a decaying page, the quarterly pull that finds them, and the refresh-consolidate-retire decision tree we run on our archive.

AUG 15, 2026

CONTENT

Content distribution strategy: how to get your content seen

Most content teams over-invest in creation and under-invest in distribution. The four 2026 channels — owned, earned, paid, AI — and how to build for all.

JUL 18, 2026

GEO

GEO vs. SEO: what is actually different (and why you need both)

GEO and SEO optimize for different moments — one for the click, one for the citation. Where they diverge, where they overlap, and which your traffic needs.

AUG 4, 2026

VIDEO

YouTube SEO in 2026: how to get your videos cited by AI

YouTube appears in ~30% of AI Overviews and outcites every other video platform. AI engines do not reward views or subscribers — here is what they reward.

AUG 1, 2026