B2BB2B demand generation in 2026: the complete playbook
Demand generation is not lead generation. The channel mix, content architecture, and measurement model that create qualified demand and survive CFO review.
JUL 11, 2026
SEO essays.
Search engine optimization in the AI-search era. Technical, content, link-building — the playbook that still works after the Helpful Content Update.
37 essays tagged seo
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B2B
PLAYBOOKConversion rate optimization: the 2026 CRO playbook
CRO is the highest-ROI investment most teams underrun. The audit framework, the five levers that move conversion, and how to test when traffic is too low.
JUN 30, 2026
SOCIALReddit for B2B marketing in 2026: the community playbook
83% of B2B buyers research on Reddit before talking to a vendor, and AI engines pull from it constantly. The community-first playbook that earns citations.
JUN 27, 2026
GEOllms.txt explained: the one-hour setup that gets you cited by AI
llms.txt is a plain-text index that tells AI engines which pages are canonical and what each covers. It takes an hour and costs nothing. How to build one.
MAY 29, 2026
PR · GEODigital PR for SEO in 2026: earn links and AI citations
Digital PR is the only link-building tactic that survived Google’s spam updates — and it now earns AI citations too. Formats, pitching, and measurement.
JUN 25, 2026
AI-AGENTSBuilding an AI content engine that ranks AND gets cited
The AI content engine we actually run: a human-gated pipeline of research, drafting, and editing agents that makes work good enough to rank and get cited.
MAY 30, 2026
SEOLocal SEO in 2026: ranking in Maps, Google, and AI answers
Local search has three surfaces to win: the Map Pack, classic organic, and AI answers. The 2026 playbook — fundamentals that still rank, plus the AI layer.
MAY 30, 2026
CONTENTContent repurposing: the hub-and-spoke system for 2026
One long-form piece should yield 10–15 distribution-ready fragments. The extraction playbook, plus the GEO layer that turns each fragment into a citation.
JUN 23, 2026
VIDEOB2B video marketing in 2026: the YouTube pipeline playbook
70% of B2B buyers use video in purchase decisions. The Shorts-first discovery system, the four video types that drive pipeline, and how to measure ROI.
JUN 20, 2026