Search engine optimization in the AI-search era. Technical, content, link-building — the playbook that still works after the Helpful Content Update.
17 essays tagged seo
SEO Local search now has three surfaces to win: the Map Pack, classic organic, and AI answers that recommend a single business. Here's the 2026 local SEO playbook for a business that serves a place — the fundamentals that still rank and the AI layer most local businesses are ignoring.
CONTENT One long-form piece should generate 10–15 distribution-ready fragments, each formatted for a different surface. This is the extraction playbook — including the GEO layer that turns each fragment into an AI citation.
SEO Most 'how to write for SEO' guides are still optimizing for the 2019 Google. Here's how we structure every post across our 11-brand portfolio so it ranks in Google AND gets pulled into AI Overviews, ChatGPT, and Perplexity citations.
SEO SEO didn't die in 2024 — it absorbed GEO. This is the full 2026 playbook for ranking in Google AND getting cited in ChatGPT, Perplexity, Gemini, and Claude. No fluff, no theory.
VIDEO 70% of B2B buyers now use video in purchase decisions, and YouTube's December 2025 algorithm overhaul changed the game. Here's the Shorts-first discovery system, the four video types that drive pipeline, and how to measure ROI without living in vanity metrics.
GEO GEO is how you get cited inside ChatGPT, Perplexity, Gemini, and Google AI Overviews. This is the complete operating manual: how citation works, what to change on your site, and how to measure it — with no overlap with classic SEO fluff.
SEO Programmatic SEO can build thousands of pages that rank — or thousands that get your whole site demoted as spam. The 2026 line between the two is sharper than ever now that AI makes mass page generation trivial. Here's how to scale on the right side of it.
GEO AEO is the engineering side of getting into AI answers: entities, structured data, and Q&A formatting that make your content machine-readable. The technical companion to GEO, with the schema and entity work spelled out.