PLAYBOOKA/B testing & CRO agencies in 2026: pricing and red flags
What A/B testing and CRO agencies cost in 2026, the agency-vs-in-house math, and the red flags that separate real testing rigor from fast guessing.
SEP 19, 2026
Playbooks from the trenches.
61 essays on SEO, GEO, brand, PR, and content. Long-form. Operator voice. No fluff. Updated biweekly.
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PLAYBOOK
PR · GEOHow to get featured in TechCrunch, Forbes, and Inc. in 2026
Most PR advice still teaches 2018 pitch templates. The framework we use to land staff-written coverage in TechCrunch, Forbes, Inc., and the WSJ.
MAY 17, 2026
SEOInternal linking strategy in 2026: pillars, clusters, and audits
Most sites we audit have one internal link per post. The pillar/cluster architecture, the orphan-page pull that finds the gap, and the anchor-text rule.
AUG 20, 2026
SEOKeyword research in 2026: queries with no search volume yet
A growing share of search has zero volume data. How to research those queries anyway: the GSC pull most sites skip, and conversational intent clusters.
AUG 18, 2026
SEOContent decay in 2026: audit, refresh, or retire aging posts
The three signals that flag a decaying page, the quarterly pull that finds them, and the refresh-consolidate-retire decision tree we run on our own archive.
AUG 15, 2026
CONTENTContent distribution strategy: how to get your content seen
Most content teams over-invest in creation and under-invest in distribution. The four 2026 channels — owned, earned, paid, AI — and how to build for all.
JUL 18, 2026
AI-AGENTSAI agents for marketing teams in 2026: what they actually do
The honest version of marketing AI agents: what they actually are, the five jobs they reliably do today, the three they don’t, and how to deploy one.
MAY 27, 2026
EMAILB2B email marketing in 2026: the deliverability-first playbook
Email still returns ~$36 per $1 spent — if it reaches the inbox. The authentication floor you cannot skip, the four sequences that drive revenue, and metrics.
JUN 18, 2026
GEOGEO vs. SEO: what is actually different (and why you need both)
GEO and SEO optimize for different moments — one for the click, one for the citation. Where they diverge, where they overlap, and which one your traffic needs.
AUG 4, 2026