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// THE BLOG

Playbooks from the trenches.

56 essays on SEO, GEO, brand, PR, and content. Long-form. Operator voice. No fluff. Updated biweekly.

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AI agents for marketing teams in 2026: what they actually doAI-AGENTS

AI agents for marketing teams in 2026: what they actually do

The honest version of marketing AI agents: what they actually are, the five jobs they reliably do today, the three they don’t, and how to deploy one.

MAY 27, 2026
B2B email marketing in 2026: the deliverability-first playbookEMAIL

B2B email marketing in 2026: the deliverability-first playbook

Email still returns ~$36 per $1 spent — if it reaches the inbox. The authentication floor you cannot skip, the four sequences that drive revenue, and metrics.

JUN 18, 2026
GEO vs. SEO: what is actually different (and why you need both)GEO

GEO vs. SEO: what is actually different (and why you need both)

GEO and SEO optimize for different moments — one for the click, one for the citation. Where they diverge, where they overlap, and which one your traffic needs.

AUG 4, 2026
YouTube SEO in 2026: how to get your videos cited by AIVIDEO

YouTube SEO in 2026: how to get your videos cited by AI

YouTube appears in ~30% of AI Overviews and outcites every other video platform. AI engines do not reward views or subscribers — here is what they reward.

AUG 1, 2026
AI visibility tracking tools: how to monitor your brand in 2026GEO

AI visibility tracking tools: how to monitor your brand in 2026

When to graduate from manual citation audits to a dedicated AI-visibility tool, what the category does, and how to evaluate one — Profound, Otterly and co.

JUL 30, 2026
GA4 for GEO: measure the AI-search traffic GA4 hides in 2026GEO

GA4 for GEO: measure the AI-search traffic GA4 hides in 2026

GA4 buries AI-search traffic in Direct and Organic. Here's the exact channel-group, regex, and event setup to surface ChatGPT, Perplexity, and Gemini referrals.

JUN 8, 2026
Generative Engine Optimization (GEO): the complete 2026 guideGEO

Generative Engine Optimization (GEO): the complete 2026 guide

GEO is how you get cited inside ChatGPT, Perplexity, Gemini, and AI Overviews. The operating manual: how citation works, what to change, and how to measure it.

MAY 28, 2026
B2B podcast marketing: the 2026 guide to audio-driven pipelineB2B

B2B podcast marketing: the 2026 guide to audio-driven pipeline

83% of senior executives listen to a podcast weekly. The B2B playbook: format, guest strategy, pipeline attribution, and what actually converts to demand.

JUL 28, 2026
B2B go-to-market strategy: the 2026 playbookB2B

B2B go-to-market strategy: the 2026 playbook

94% of B2B buyers use AI before they talk to sales. The 2026 GTM framework: motion selection, ICP, channel sequencing, and what works at each ACV band.

JUL 25, 2026
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