Guide essays.

Step-by-step guides for shipping marketing systems. Specific, dated, sourced.

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How SEO actually works in 2026: the GEO-aware playbook

SEO didn't die in 2024 — it absorbed GEO. This is the full 2026 playbook for ranking in Google AND getting cited in ChatGPT, Perplexity, Gemini, and Claude. No fluff, no theory.

MAY 26, 2026 · Read essay →