Essays tagged b2b on Flux.
8 essays tagged b2b
83% of senior executives listen to at least one podcast weekly. The best B2B marketing teams use branded podcasts as demand generation and ABM — not a media play. Here's the complete playbook: format, guest strategy, pipeline attribution, and what actually converts.
B2B94% of B2B buyers use AI before they talk to sales. That changes which GTM motion you choose, which channels you fund, and how you measure it. This is the operating framework for B2B GTM in 2026 — motion selection, ICP, channel sequencing, and what works at each ACV band.
B2B78% of enterprise buyers are influenced by case studies and customer logos before deciding. Here's the full system: which formats convert at each funnel stage, how to collect them at scale, where to place them, and the GEO angle most companies miss entirely.
B2B80% of B2B social leads come from LinkedIn — but most companies are doing it wrong. Here's the algorithm playbook, content mix, and measurement stack that builds pipeline without ad spend.
B2BB2B influencer marketing hit $4.1B in 2026 and is growing 47% year-over-year — faster than any other influencer subcategory. Here's how to find the right voices, run campaigns that generate qualified pipeline, and measure ROI without making attribution up.
B2B97% of B2B marketers say thought leadership is critical to full-funnel success — but most of what companies publish isn't thought leadership. Here's the playbook: original research, expert content, distribution, and the metrics that tie authority to pipeline.
B2BDemand generation is not lead generation. It's the practice of creating the conditions for qualified buyers to find you, believe you, and raise their hands — before they ever talk to Sales. Here's the channel mix, the content architecture, and the measurement model that survives a CFO review.
PLAYBOOKABM is not a campaign type — it's a go-to-market motion that replaces spray-and-pray with surgical precision. Here's the full playbook: account selection, tier logic, content, channels, and measurement.