GEOGA4 for GEO: measure the AI-search traffic GA4 hides in 2026
GA4 buries AI-search traffic in Direct and Organic. Here's the exact channel-group, regex, and event setup to surface ChatGPT, Perplexity, and Gemini referrals.
JUN 8, 2026
Playbookessays.
End-to-end operator-grade playbooks — the actual systems we run on our own brands and our clients'.
48 essays tagged playbook
TOP IN PLAYBOOK
AI visibility tracking tools: how to monitor your brand in ChatGPT, Perplexity, and Gemini (2026)
The manual citation audit doesn't scale past 10 queries a quarter. Here's when to graduate to a dedicated AI-visibility tool, what the category actually does, and how to evaluate one — Profound, Otterly, Frase, and the rest.
JUL 30, 2026·Read essay →
GEO
GEOGenerative Engine Optimization (GEO): the complete 2026 guide
GEO is how you get cited inside ChatGPT, Perplexity, Gemini, and Google AI Overviews. This is the complete operating manual: how citation works, what to change on your site, and how to measure it — with no overlap with classic SEO fluff.
MAY 28, 2026
B2BB2B podcast marketing: the complete 2026 guide to turning audio into pipeline
83% of senior executives listen to at least one podcast weekly. The best B2B marketing teams use branded podcasts as demand generation and ABM — not a media play. Here's the complete playbook: format, guest strategy, pipeline attribution, and what actually converts.
JUL 28, 2026
B2BB2B go-to-market strategy: the 2026 playbook
94% of B2B buyers use AI before they talk to sales. That changes which GTM motion you choose, which channels you fund, and how you measure it. This is the operating framework for B2B GTM in 2026 — motion selection, ICP, channel sequencing, and what works at each ACV band.
JUL 25, 2026
B2BB2B social proof strategy: the system that converts skeptical buyers
78% of enterprise buyers are influenced by case studies and customer logos before deciding. Here's the full system: which formats convert at each funnel stage, how to collect them at scale, where to place them, and the GEO angle most companies miss entirely.
JUL 23, 2026
B2BLinkedIn organic strategy for B2B: the 2026 playbook
80% of B2B social leads come from LinkedIn — but most companies are doing it wrong. Here's the algorithm playbook, content mix, and measurement stack that builds pipeline without ad spend.
JUL 21, 2026
CONTENTContent distribution strategy: how to get your content seen in 2026
Most content teams are over-indexed on creation and under-indexed on distribution. In 2026 there are four distribution channels — owned, earned, paid, and AI engines — and teams that build for all four see 3–4x the content-to-pipeline conversion of teams that only build for three.
JUL 18, 2026
GEOAnswer Engine Optimization: how to get cited by ChatGPT, Perplexity, and Gemini
AEO is the engineering side of getting into AI answers: entities, structured data, and Q&A formatting that make your content machine-readable. The technical companion to GEO, with the schema and entity work spelled out.
MAY 28, 2026