SEOBest way to write a blog post for AI search citations
How to write a blog post that ChatGPT, Perplexity and AI Overviews cite: answer-first openings, claim-shaped headings, and what 2025-26 citation data says.
MAY 24, 2026
Content essays.
Long-form playbooks, content systems, and editorial engines that compound across Google and the AI engines instead of decaying a quarter later.
17 essays tagged content
TOP IN CONTENT
How much does content marketing cost in 2026? Retainers, per-piece and in-house
B2B content marketing agencies mostly charge $5,000-$15,000 a month; a blog post runs $150-$600. Price bands, per-piece rates and the in-house math.
NOV 7, 2026·Read essay →
SEO
SEOHow much does a marketing agency cost in 2026?
Most published marketing agency retainers land between $3,000 and $40,000 a month. What drives the number, what each tier buys, and how to compare quotes.
OCT 20, 2026
SEOContent decay in 2026: audit, refresh, or retire aging posts
The three signals that flag a decaying page, the quarterly pull that finds them, and the refresh-consolidate-retire decision tree we run on our archive.
AUG 15, 2026
CONTENTContent distribution strategy: how to get your content seen
Most content teams over-invest in creation and under-invest in distribution. The four 2026 channels — owned, earned, paid, AI — and how to build for all.
JUL 18, 2026
EMAILB2B email marketing in 2026: the deliverability-first playbook
Email still returns ~$36 per $1 spent — if it reaches the inbox. The authentication floor you cannot skip, four sequences that drive revenue, and metrics.
JUN 18, 2026
B2BB2B podcast marketing: the 2026 guide to audio-driven pipeline
83% of senior executives listen to a podcast weekly. The B2B playbook: format, guest strategy, pipeline attribution, and what actually converts to demand.
JUL 28, 2026
B2BB2B social proof: the system that converts skeptical buyers
78% of enterprise buyers are swayed by case studies. Which formats convert at each funnel stage, how to collect them, and the GEO angle most teams miss.
JUL 23, 2026
B2BThought leadership for B2B: authority that generates pipeline
97% of B2B marketers call thought leadership critical, but most of what they publish isn't. Original research, distribution, and metrics tied to pipeline.
JUL 14, 2026