Content essays.

Long-form playbooks, content systems, and editorial engines that compound across Google and the AI engines.

2 essays tagged content

How to write a blog post that ranks AND gets cited by AI engines (2026)

Most 'how to write for SEO' guides are still optimizing for the 2019 Google. Here's how we structure every post across our 11-brand portfolio so it ranks in Google AND gets pulled into AI Overviews, ChatGPT, and Perplexity citations.

MAY 24, 2026 · Read essay →

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8 content marketing campaigns that actually worked in 2024-2026 (and why)

Most 'best content marketing examples' lists are nostalgia tours — Dollar Shave Club's 2012 video, Red Bull Stratos, Old Spice. Here are 8 campaigns from 2024-2026 that moved real numbers, what made them work, and what's portable to a smaller operator's budget.

MAY 22, 2026