paid essays.

Essays and playbooks tagged paid — marketing systems for SEO, GEO, brand, PR and content, from operators who ship.

2 essays tagged paid

Account-based marketing (ABM) for B2B: the complete 2026 playbook

ABM is a go-to-market motion, not a campaign type. The full B2B playbook: account selection, tier logic, content, channels, and measurement.

JUL 9, 2026·Read essay →

PAID

LinkedIn ads for B2B SaaS in 2026: when they beat Google

LinkedIn ads cost 5-10x Google's CPC but win when your buyer can't be reached by keyword. Here's the decision rule, targeting, and budget math for SaaS.

JUN 8, 2026