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Playbook essays.

End-to-end operator-grade playbooks: the actual marketing systems we run on our own brands and our clients', documented step by step so you can copy them.

57 essays tagged playbook

More Playbook essays

Landing pages in the AI-search era: convert and get citedCONTENT

Landing pages in the AI-search era: convert and get cited

AI engines read your landing pages and quote them to buyers. Here's how to write copy that converts humans and gets your product cited in ChatGPT answers.

JUN 8, 2026
LinkedIn ads for B2B SaaS in 2026: when they beat GooglePAID

LinkedIn ads for B2B SaaS in 2026: when they beat Google

LinkedIn ads cost 5-10x Google's CPC but win when your buyer can't be reached by keyword. Here's the decision rule, targeting, and budget math for SaaS.

JUN 8, 2026
The marketing tech stack we actually run across 11 brands in 2026PLAYBOOK

The marketing tech stack we actually run across 11 brands in 2026

The real marketing tech stack we run across an 11-brand portfolio in 2026 — every tool, what it costs, and the three layers most teams overspend on.

JUN 8, 2026
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