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Social essays.

Founder-led organic on X, LinkedIn, and TikTok — how we build distribution, community, and brand reach without leaning on paid amplification.

2 essays tagged social-media

How to use X (Twitter) for B2B audience building in 2026
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How to use X (Twitter) for B2B audience building in 2026

X is not where B2B leads come from anymore — LinkedIn is. But for thought leadership and founder-led reach it still outperforms. How to use it for that.

MAY 18, 2026·Read essay →
How to grow on Instagram in 2026 (the post-TikTok playbook)SOCIAL

How to grow on Instagram in 2026 (the post-TikTok playbook)

Instagram growth in 2026 is not hashtags or follow-for-follow — those are dead. The real lever is Reels distribution and the signals Meta’s algorithm rewards.

MAY 19, 2026
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