Social essays.

Founder-led organic on X, LinkedIn, TikTok. Distribution + community + brand-building.

2 essays tagged social-media

How to use X (Twitter) for B2B audience building in 2026

X isn't where B2B leads come from anymore — LinkedIn is. But for thought leadership, founder-led reach, and SaaS/dev/founder audiences specifically, X still outperforms. Here's how to use it for what it's actually good at in 2026, algorithm mechanics included.

MAY 18, 2026·Read essay →

SOCIAL

How to grow on Instagram in 2026 (the post-TikTok playbook)

Instagram growth in 2026 isn't about hashtags or follow-for-follow — those tactics are dead. The real lever is Reels distribution, and Meta's algorithm now picks winners and losers based on a small set of signals most operators ignore.

MAY 19, 2026