B2BB2B go-to-market strategy: the 2026 playbook
94% of B2B buyers use AI before they talk to sales. The 2026 GTM framework: motion selection, ICP, channel sequencing, and what works at each ACV band.
JUL 25, 2026
Strategy essays.
Positioning, go-to-market, and team decisions that settle whether the rest of the marketing plan works.
3 essays tagged strategy
TOP IN STRATEGY
In-house marketing team vs agency: what each really costs in 2026
Using BLS wage and benefit data, a lean four-person in-house marketing team costs about $46,000 a month. When an agency is cheaper, and when hiring wins.
OCT 28, 2026·Read essay →
B2B
BRANDBrand positioning strategy: how to own your market in 2026
Brand positioning is the 30-word claim that separates you from every competitor — and the entity clarity that earns AI citations. The brief and archetypes.
JUL 4, 2026