strategy essays.

Essays tagged strategy on Flux.

2 essays tagged strategy

B2B go-to-market strategy: the 2026 playbook

94% of B2B buyers use AI before they talk to sales. That changes which GTM motion you choose, which channels you fund, and how you measure it. This is the operating framework for B2B GTM in 2026 — motion selection, ICP, channel sequencing, and what works at each ACV band.

JUL 25, 2026 · Read essay →

BRAND

Brand positioning strategy: how to define and own your market position in 2026

Brand positioning is the 30-word claim that separates you from every competitor — and in 2026 it has a second job: it's the entity clarity that earns AI citations. Here's the brief, the archetypes, and the measurement model.

JUL 4, 2026