video essays.

Essays and playbooks tagged video — marketing systems for SEO, GEO, brand, PR and content, from operators who ship.

2 essays tagged video

YouTube is the most-cited source in AI Overviews — here's how to get your videos cited (2026)

YouTube now shows up in roughly 30% of Google AI Overviews and outcites every other video platform combined — but AI engines don't reward views, likes, or subscribers. Here's what they reward instead, and how to structure a video to get cited.

AUG 1, 2026·Read essay →

VIDEO

B2B video marketing in 2026: the YouTube playbook that feeds pipeline

70% of B2B buyers now use video in purchase decisions, and YouTube's December 2025 algorithm overhaul changed the game. Here's the Shorts-first discovery system, the four video types that drive pipeline, and how to measure ROI without living in vanity metrics.

JUN 20, 2026