video essays.

Essays and playbooks tagged video — marketing systems for SEO, GEO, brand, PR and content, from operators who ship.

2 essays tagged video

YouTube SEO in 2026: how to get your videos cited by AI

YouTube appears in ~30% of AI Overviews and outcites every other video platform. AI engines do not reward views or subscribers — here is what they reward.

AUG 1, 2026·Read essay →

VIDEO

B2B video marketing in 2026: the YouTube pipeline playbook

70% of B2B buyers use video in purchase decisions. The Shorts-first discovery system, the four video types that drive pipeline, and how to measure real ROI.

JUN 20, 2026