VIDEOB2B video marketing in 2026: the YouTube pipeline playbook
70% of B2B buyers use video in purchase decisions. The Shorts-first discovery system, the four video types that drive pipeline, and how to measure ROI.
JUN 20, 2026
Video essays.
Video as a demand and citation channel: B2B video programs, YouTube SEO, and the long-form videos and transcripts AI engines cite.
2 essays tagged video
TOP IN VIDEO
YouTube SEO in 2026: how to get your videos cited by AI
YouTube appears in ~30% of AI Overviews and outcites every other video platform. AI engines do not reward views or subscribers — here is what they reward.
AUG 1, 2026·Read essay →
VIDEO