BRANDAnticipatory design in 2026: what AI predicts, what humans pick
Anticipatory design — interfaces that predict what users want before they ask — went from concept to reality with AI. When to predict, when to let users pick.
MAY 14, 2026
Field notes essays.
Adjacent topics: design, UX, market segmentation, and the other things marketing operators end up thinking about between the SEO and GEO work.
3 essays tagged misc
TOP IN FIELD NOTES
eCommerce UX in 2026: design that lifts conversion and ranking
What actually moves eCommerce conversion and ranking in 2026 — including the factor nobody writes about: how AI shopping agents read your product pages.
MAY 21, 2026·Read essay →
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BRANDMarket segmentation in 2026: who AI changed, who it didn't
Demographic, behavioral, and psychographic segmentation still work in 2026 — but the lines moved. How segmentation plays out when AI agents do some buying.
MAY 20, 2026