Adjacent topics — design, UX, market segmentation, and other things operators end up thinking about.
4 essays tagged misc
Anticipatory design — interfaces that predict what users want before they ask — moved from concept to reality with AI in 2024-2026. The real question for builders now is when to predict for users vs. when to give them the dignity of choice.
MISC Most marketing teams burn months on A/B tests that can't reach significance because the sample size is too small. Here's the honest framework we use to decide what to test, what to skip, and how to read results when statistical significance isn't realistic.
BRAND Most eCommerce UX advice still optimizes for 2018 — slow product pages, blog-style category browsing, no thought to AI shopping agents. Here's what actually moves conversion AND ranking in 2026, including the new factor nobody's writing about: how AI shopping agents read your site.
BRAND Market segmentation models from 2020 (demographic, behavioral, psychographic) still mostly work in 2026 — except the line between them moved. Here's how segmentation actually plays out for marketers when AI agents are doing some of the buying, with the framework we use across our portfolio.