BRANDMarket segmentation in 2026: who AI changed, who it didn't
Demographic, behavioral, and psychographic segmentation still work in 2026 — but the lines moved. How segmentation plays out when AI agents do some buying.
MAY 20, 2026
Field notes essays.
Adjacent topics: design, UX, market segmentation, and the other things marketing operators end up thinking about between the SEO and GEO work.
2 essays tagged misc
TOP IN FIELD NOTES
Anticipatory design in 2026: what AI predicts, what humans pick
Anticipatory design — interfaces that predict what users want before they ask — became real with AI. When to predict, when to let users pick.
MAY 14, 2026·Read essay →
BRAND