Adjacent topics — design, UX, market segmentation, and other things operators end up thinking about.
3 essays tagged misc
Most eCommerce UX advice still optimizes for 2018 — slow product pages, blog-style category browsing, no thought to AI shopping agents. Here's what actually moves conversion AND ranking in 2026, including the new factor nobody's writing about: how AI shopping agents read your site.
BRANDAnticipatory design — interfaces that predict what users want before they ask — moved from concept to reality with AI in 2024-2026. The real question for builders now is when to predict for users vs. when to give them the dignity of choice.
BRANDMarket segmentation models from 2020 (demographic, behavioral, psychographic) still mostly work in 2026 — except the line between them moved. Here's how segmentation actually plays out for marketers when AI agents are doing some of the buying, with the framework we use across our portfolio.