analytics essays.

Essays and playbooks tagged analytics — marketing systems for SEO, GEO, brand, PR and content, from operators who ship.

5 essays tagged analytics

AI visibility tracking tools: how to monitor your brand in ChatGPT, Perplexity, and Gemini (2026)

The manual citation audit doesn't scale past 10 queries a quarter. Here's when to graduate to a dedicated AI-visibility tool, what the category actually does, and how to evaluate one — Profound, Otterly, Frase, and the rest.

JUL 30, 2026·Read essay →

GEO

GA4 for GEO: measure the AI-search traffic GA4 hides in 2026

GA4 buries AI-search traffic in Direct and Organic. Here's the exact channel-group, regex, and event setup to surface ChatGPT, Perplexity, and Gemini referrals.

JUN 8, 2026

ANALYTICS

B2B marketing attribution in 2026: measuring the 70% of your pipeline your dashboard can't see

Last-touch attribution misses 70% of the B2B buying journey. Here's the dark social problem, why AI search made it worse, and the hybrid measurement stack — self-reported attribution, brand lift, and GEO signals — that actually captures pipeline in 2026.

JUL 2, 2026

PAID

LinkedIn ads for B2B SaaS in 2026: when they beat Google

LinkedIn ads cost 5-10x Google's CPC but win when your buyer can't be reached by keyword. Here's the decision rule, targeting, and budget math for SaaS.

JUN 8, 2026

PLAYBOOK

The marketing tech stack we actually run across 11 brands in 2026

The real marketing tech stack we run across an 11-brand portfolio in 2026 — every tool, what it costs, and the three layers most teams overspend on.

JUN 8, 2026