GEO GA4 for GEO: measure the AI-search traffic GA4 hides in 2026
GA4 buries AI-search traffic in Direct and Organic. Here's the exact channel-group, regex, and event setup to surface ChatGPT, Perplexity, and Gemini referrals.
JUN 8, 2026
analytics essays.
Essays tagged analytics on Flux.
4 essays tagged analytics
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B2B marketing attribution in 2026: measuring the 70% of your pipeline your dashboard can't see
Last-touch attribution misses 70% of the B2B buying journey. Here's the dark social problem, why AI search made it worse, and the hybrid measurement stack — self-reported attribution, brand lift, and GEO signals — that actually captures pipeline in 2026.
JUL 2, 2026 · Read essay →
GEO 
PAID LinkedIn ads for B2B SaaS in 2026: when they beat Google
LinkedIn ads cost 5-10x Google's CPC but win when your buyer can't be reached by keyword. Here's the decision rule, targeting, and budget math for SaaS.
JUN 8, 2026
PLAYBOOK The marketing tech stack we actually run across 11 brands in 2026
The real marketing tech stack we run across an 11-brand portfolio in 2026 — every tool, what it costs, and the three layers most teams overspend on.
JUN 8, 2026