SEMSEM in 2026: paid search when the SERP is half AI
AI Overviews pushed paid results down the page and changed which queries are worth bidding on. Where paid search still wins, and where it bleeds money.
MAY 29, 2026
ppc essays.
Essays and playbooks tagged ppc — marketing systems for SEO, GEO, brand, PR and content, from operators who ship.
2 essays tagged ppc
TOP IN PPC
Performance Max, honestly: when it works and when it burns budget
Performance Max is Google’s black-box campaign type. It can crush, or quietly cannibalize branded traffic. When to use it, how to fence it in, how to read it.
MAY 29, 2026·Read essay →
SEM