As humans, we’re wired to seek social and communal dynamics to some degree.
For time insurmountable, individuals have been on the search for meaningful ways to relate to and network with others.
In this time of digitization, people have set up means to connect on the web socially from anywhere in the world.
This is made possible by the emergence of various social media sites and apps. Nowadays, it’s common for relationships to start, bloom, and end online without ever meeting face to face.
The massive appeal of these sites is due to the range of features they offer. Business moguls, media personalities, and customers all-alike can find something tailored for them. Websites for all types of interests are available, whether you’re more visually inclined, or enjoy interactive sites.
Since their initial rise, social sites have increased exponentially. With the higher utilization of cell phones, the figure is expected to continue to rise to the billions.
The power of these sites lies in their ability to connect the whole world as one global community. Social communities transcending geographic barriers are crossed continuously, with people from different countries and continents networking for common interests.
So, in this article, we’ll talk about the most mainstream web-based platforms frequented by most people. Customers can learn where to find services they need, and businesses can identify where their target groups hangout and work to infiltrate those sites.
Before we jump in, here’s a video discussing the most popular apps and sites:
Size isn’t the only factor to consider when considering these media sites. The platform you choose for your business needs to be a correct fit for you and your business.
Does it align with your brand? Is your intended interest group utilizing that platform? Can you simultaneously straddle multiple sites to maximize your outreach?
For those bootstrapping their online profiles, this article will guide you to streamline your online presence for better engagement. You’ll also learn how and where to best connect with your customers.
On the other hand, if you’re trying to collaborate with influencers and other people in your field, you’ll better understand which sites to find them on.
For the skeptical and inquisitive on these internet-based marketing platforms, this’ll be a chance to understand which sites are your best bet. You’ll discover the noteworthy potential for development and income you can gain through effective web-based techniques.
What this implies for advertisers is that there is enormous potential to reach a large and connected crowd on the sites. That isn’t only restricted to the well-known platforms like Facebook, Twitter, and Instagram.
Relevant: Also read the best content marketing examples here
Why Is Social Media Good For Business?
Eight in ten people have at least one social media profile, and more than half the population has more than two. So, regardless of the platform, you devote to, you’ll likely find audiences you wouldn’t have had access to otherwise.
In the digital age we’re living in, more people are willing to make purchasing choices using online media. So with the right strategy, you can put your company out there for potential customers to find you.
With the number of people that spend time on their phones and social platforms, you have better chances of increasing your customer base than when confined in a physical store.
What’s more, consumers are likely to recommend brands they’ve had positive involvement with to their friends. So with a positive online presence, you’ll be able to grow your customer base.
With a well curated content, you’ll be able to connect better with bigger crowds and build visibility for your business while advancing your goods or services.
10 Best Social Media Sites for Your Dynamic Goals
With that said, how do you decide which social media platform to invest your time and potentially ad budget on? Your best bet is to build on at least two media profiles on the largest platforms that cater to your respective crowds.
You’ll additionally acquire intuition into the type of content you should create for every site and get clues to take your online marketing to better heights.
Let’s get down to defining each social media site, what it offers, and who it caters to:
Instagram was founded as a one-of-a-kind media platform launched for distributing visual content. It empowers you to document the best occasions in your life from simple phone cameras or sophisticated photography gadgets, and create show-stopping images.
This is conceivable via the numerous filters Instagram permits you to apply to your photographs. After editing them there, you can also easily share them on other well-known digital platforms for a more significant impact. Having presently been adopted as part of the Zuckerberg empire, it also has access to a similarly large-scale consumer base and marketing stage like Facebook Messenger.
It caters to goods-based corporations, influencers, and industry experts, and tutors all alike, connecting them with potential customers.
Learn how to analyze Instagram trends and predictions for 2020 from Business Insider.
After the introduction of shoppable posts, the likely returns on initial capital investment for item-based organizations has increased tremendously. Information about the products can be linked to purchases directly from the ‘gram.
If your targeted audience is below 35, then Instagram is a treasure house: more than 50% of clients range from 18 to 34, both females and males.
“Organic,” as used here, refers to the capacity to perform or results that can be accomplished with no direct payment for marketing. Other sites require payment for promotional efforts to increase the scope of your page and posts: IG doesn’t do this.
Also read: How you can get more instagram followers here
This social network allows you to share “Tweets,” which are your thoughts and opinions composed of 280 characters. With the expanding fever for web-based shopping, Twitter likewise makes it conceivable to advance your business and make sales via tweets.
The fast and sometimes furious pace of the “Twitter streets,” when managed effectively, can be an excellent strategy for businesses to thrive. For entertainment businesses, sports advertisement, and political campaigns, Twitter presents a unique opportunity to garner large engagements.
On this platform, brands can curate their voices and have them amplified with the retweet feature. It allows you to be opinionated and witty while sharing essential and powerful messages.
Make sure you join in on relevant trending threads, and contribute impactful content. While it may not be the most significant platform out there, users post over 500 million tweets daily.
The potential to make an impact is infinite on Twitter, with a certain level of consistency.
Of all the sites, none has quite large a user base as Facebook. With 2.6 billion active users per month as of this year, it’s safe to say that nearly a third of Earth’s population is on Facebook.
Over 65 million corporations make use of Facebook, and millions of marketers actively advertise their businesses online. This makes it handy once you establish your online presence. Some of the leading businesses that dominate here include monetary services, eStores, technology, gaming, amusement, news, broadcasts, and dealerships. So this makes it an excellent place for brands and their clientele to meet.
The range of possible means of translating your content is endless, from blog-style texts, pictures and videography, live broadcasts, and updated stories. Your content needs to invite recurring conversations to rank highly. If you’re interested in learning more about effectively using Facebook’s algorithm, check out Forbes.
Brands have the opportunity to advertise their products over the paid ads on Facebook pages.
If your goal is to create brand visibility, increase traffic, or develop online conversions, Facebook is guaranteed to help you achieve your goal. Facebook’s vast user community, despite the recent controversies over confidentiality breaches with third parties, remains one of the most established one.
Virtually all businesses can find potential customers on the platform and get in touch with them. With all the competition online, how do you get users to see and interact with your page?
Your answer is Facebook advertising! Optimizing on putting out great content is your best bet.
You get to focus on and influence target age groups, genders, social groups, and employment brackets, interests, and buying trends. This way, you have the authority to hone in on all your audience’s needs and push your ads right on their doorstep!
LinkedIn is effectively one of the most mainstream professional social media sites accessible in more than 20 dialects.
It is utilized globally by a wide range of experts and forms a perfect stage to associate with various organizations, find and recruit perfect contestants. LinkedIn hosts more than 400 million individuals.
If you’re searching for experts and leaders who can be employed by your organization, purchase your items, or cooperate with you, LinkedIn is the platform to focus on.
Over half of degree holders have LinkedIn profiles to market themselves for potential job opportunities. Though not the most fabulous networking system, it has boundless potential for associating elite experts with the power to transform for your business.
LinkedIn is a web-based social networking website for experts and B2B crowd. The platform has made waves throughout the years and presently hosts over 690 million users. Individuals can extend their expert connections on the stage, feature their portfolios, and look for career opportunities.
LinkedIn is a superb platform to share your expert opinions, as it permits individuals to publish blog posts as well.
This is a videography-focused site with loyal subscribers that engage in an accumulative billion hours of content daily. For starters, you can set up a channel to post video content for your followers to watch, subscribe, comment, and share.
Apart from being one of the most prominent platforms, it’s commonly perceived as a close runner up to the most prominent SEO driver, Google.
You can promote your content on YouTube and broaden your reach.
Like other sites, YouTube has the advantage of making use of visual graphics. However, unlike the rest, it’s a Google-owned platform. What this ensures is that it has a connection to Google’s marketing service, and you can take advantage of this by using YouTube ads.
Additionally, it imitates its mother company in the way you can optimize the SEO feature to push your videos. You won’t need to pay extra for ads while maximizing your reach using keywords in your titles and accompanying descriptions.
If you’re aiming to make an impact with the younger crowd, then get ready to jump on the Snapchat wagon. Their most loyal consumers are teens who spend hours on the app daily.
Snapchat is a hub for user-created content, with exclusive behind-the-scenes videography, and enterprising influencer. Their platform is also visual-concentrated and allows users to share “Snaps” and update their daily statuses.
In just the first quarter of 2020, nearly 230 million users were recorded to frequent the site daily.
Snapchat shares similar benefits with Instagram in that they share visual posts in either image or videography. If your business has visual content to market, this can be a great strategy to utilize the daily viewing on the site.
Their marketing options also include a feature where you can link a “Snap” in their Discovery section. Whether you choose to organically share your Snap story or pay to push content to your followers’ Top Story and search feed, you’re guaranteed to make a notable impact!
Relevant: Learn how you can make money on Snapchat here
Reddit is a social platform that permits users to play the role of subreddits while connecting with other consumers. It allows the sharing of relevant conversations while also distributing news from different sources. Gizmodo talks about Reddit’s appealing features.
Users get to engage with the broadcasted information and either up-vote it (support) or down-vote (oppose), and leave comments.
To help control the site and restrict spam accounts from attacking readers, Reddit introduced a “karma” points system. Based on their comments, interactions, and up-votes from other consumers, users gain karma points they can use on the platform. If you’re down-voted often, you lose the ability to post as often as other users.
Giving followers this voice increases the interaction in the community and is more likely to build advocates for your brand.
This platform, home to thousands of active communities is primarily a social intel aggregation, online content rating, and deliberation site.
Posts are grouped by topics into user-controlled boards called “subreddits,” which cover different topics like:
- culinary segments,
- fitness and health,
- news broadcasts,
- sporting disciplines,
- science, &
- visual content distribution
Comments open up dialogues that are often peppered with wit. Curated well, your company can get many up-votes and “karma,” and easily land itself at the top with well curated content.
With that said, it’s on you to decide what social media website to invest your time in because size isn’t everything. While one may seem significant, it’s not guaranteed that your target market, as a business account, will be on it.
As a consumer, you’ll need to also associate yourself with communities that share your interests by finding the right platforms.
Let us know what great apps you’re using that we should also get on! If you liked these tips, we’ve got something for you – check out our other articles that might help you learn about how to efficiently grow your business:
- How to write an SEO friendly blog post?
- How to use anticipatory design to wow your customers?
- What is market segmentation and why is it important?
Share our post and comment below what other cool marketing tips you’d like us to cover on the blog!