SEOEcommerce SEO in 2026: category pages, faceted URLs, product schema
Ecommerce SEO in 2026 is won on category pages, crawl control, and complete product data. A practical playbook built on Google's own documentation.
OCT 31, 2026
Playbooks from the trenches.
78 essays on SEO, GEO, brand, PR, and content. Long-form. Operator voice. No fluff. Updated biweekly.
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X (Twitter) ads for B2B in 2026: are they worth the budget?
X ads cost a fraction of LinkedIn's CPM, but the audience is thinner. What B2B advertising on X is good for, the 2026 benchmarks, and a test budget.
NOV 5, 2026·Read essay →
SEO
PR · GEOHow to get featured in Forbes in 2026: staff, contributor, Councils, or paid
Four ways to get featured in Forbes: staff coverage, contributor byline, Forbes Councils, and paid placement. What each costs, what it's worth, and how to choose.
OCT 29, 2026
SOCIALLinkedIn statistics 2026: members, US reach and who actually uses it
LinkedIn reports 1.4 billion members and 71 million companies. Pew finds 31% of US adults use it, rising to 51% of college graduates. The numbers that matter.
OCT 28, 2026
PR · GEOHow much does press release distribution cost in 2026? Prices compared
Published wire prices run from $29 to $965 per release; PR Newswire is quote-only. What each tier buys, and why the links in a release rarely help SEO.
OCT 28, 2026
SOCIALSocial media usage statistics 2026: which platforms reach B2B buyers
Pew's 2026 survey of 5,511 US adults: YouTube 84%, Facebook 70%, LinkedIn 31%, X 18%. Re-cut for B2B, LinkedIn reaches 51% of college graduates.
OCT 28, 2026
GEOAI Overviews and click-through rate: what the data says in 2026
Three large studies agree AI Overviews cut organic clicks, by roughly a third to more than half. Being cited inside the Overview roughly doubles your CTR.
OCT 28, 2026
STRATEGYIn-house marketing team vs agency: what each really costs in 2026
Using BLS wage and benefit data, a lean four-person in-house marketing team costs about $46,000 a month. When an agency is cheaper, and when hiring wins.
OCT 28, 2026
SEOHow much does SEO cost in 2026? Retainers, hourly and project prices
Two surveys put the average SEO retainer near $3,000 a month, yet 64% of agencies charge under $1,000. What each price band buys, and how to compare.
OCT 28, 2026
GEOWhy ChatGPT-style prompts are showing up in Google Search Console
Prompt-style queries of 10+ words were 20% of our attributable Search Console impressions, ranked at position 7 and got zero clicks. How to filter them.
OCT 28, 2026