B2BB2B Twitter (X) marketing in 2026: what still works
B2B Twitter (X) lead share has fallen to about 12%, down from 32% in 2020. The 2026 benchmarks, the algorithm changes that matter, and what X is still good for.
MAY 18, 2026
Playbooks from the trenches.
56 essays on SEO, GEO, brand, PR, and content. Long-form. Operator voice. No fluff. Updated biweekly.
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A/B testing & CRO agencies in 2026: pricing and red flags
What A/B testing and CRO agencies cost in 2026, the agency-vs-in-house math, and the red flags that separate real testing rigor from fast guessing.
SEP 19, 2026·Read essay →
B2B
PLAYBOOKA/B testing in 2026: when it works, when it fails
Most teams burn months on A/B tests that can never reach significance. The honest 2026 framework for what to test, what to skip, and the current benchmark numbers.
MAY 23, 2026
PR · GEOHow to get featured in TechCrunch, Forbes, and Inc. in 2026
Most PR advice still teaches 2018 pitch templates. The framework we use to land staff-written coverage in TechCrunch, Forbes, Inc., and the WSJ.
MAY 17, 2026
SEOCore Web Vitals in 2026: the technical SEO audit most sites fail
LCP, INP, and CLS are a confirmed ranking factor, and most sites still fail one. The three thresholds, why WordPress loses by default, and the fix checklist.
AUG 22, 2026
SEOInternal linking strategy in 2026: pillars, clusters, and audits
Most sites we audit have one internal link per post. The pillar/cluster architecture, the orphan-page pull that finds the gap, and the anchor-text rule.
AUG 20, 2026
SEOHow SEO actually works in 2026: the GEO-aware playbook
SEO did not die — it absorbed GEO. The full 2026 playbook for ranking in Google and getting cited in ChatGPT, Perplexity, Gemini, and Claude.
MAY 26, 2026
SEOKeyword research in 2026: queries with no search volume yet
A growing share of search has zero volume data. How to research those queries anyway: the GSC pull most sites skip, and conversational intent clusters.
AUG 18, 2026
SEOContent decay in 2026: audit, refresh, or retire aging posts
The three signals that flag a decaying page, the quarterly pull that finds them, and the refresh-consolidate-retire decision tree we run on our own archive.
AUG 15, 2026
CONTENTContent distribution strategy: how to get your content seen
Most content teams over-invest in creation and under-invest in distribution. The four 2026 channels — owned, earned, paid, AI — and how to build for all.
JUL 18, 2026