BRANDAI customer segmentation for B2B: a practical 2026 guide
How to use AI for B2B customer segmentation in 2026: account-level clustering, first-party data, behavioral signals, and the rule that every segment must trigger an action.
OCT 10, 2026
Playbooks from the trenches.
60 essays on SEO, GEO, brand, PR, and content. Long-form. Operator voice. No fluff. Updated biweekly.
LATEST · FEATURED
Comparison and alternatives pages: the B2B SaaS SEO format that converts
Comparison pages and 'alternatives to' pages capture buyers who are already choosing. How to build them honestly, structure them for AI citations, and avoid the traps.
OCT 13, 2026·Read essay →
BRAND
PLAYBOOKA/B testing in 2026: when it works, when it fails
Most teams burn months on A/B tests that can never reach significance. The honest 2026 framework for what to test, what to skip, and the current benchmark numbers.
MAY 23, 2026
PR · GEOHow much does PR cost? Forbes & TechCrunch pricing, 2026
There's no single number — 'featured' means four different things at four different prices, from a $500 contributor byline to a $40K/mo agency retainer.
OCT 6, 2026
B2BB2B Twitter marketing in 2026: is Twitter B2B still worth it?
B2B Twitter marketing, straight answer: X's B2B lead share fell to ~12%, down from 32% in 2020. What Twitter B2B is still good for, and the 2026 algorithm changes.
MAY 18, 2026
B2BTikTok for B2B marketing in 2026: what's actually working
HubSpot just built a native TikTok integration for lead gen, and the algorithm reset how distribution works. The honest 2026 playbook for B2B on TikTok.
OCT 1, 2026
ANALYTICSB2B Attribution in 2026: Fix the Dark Social Blind Spot
Stop losing credit for 70% of your B2B pipeline. The hybrid attribution stack that captures dark social, Slack shares, and word-of-mouth in 2026.
JUL 2, 2026
SEOCore Web Vitals 2026: LCP, INP & CLS Thresholds Explained
The exact 2026 LCP, INP and CLS thresholds Google grades you on, why WordPress fails by default, and the fix checklist we run in every audit.
AUG 22, 2026
SEOHow SEO actually works in 2026: the GEO-aware playbook
SEO did not die — it absorbed GEO. The full 2026 playbook for ranking in Google and getting cited in ChatGPT, Perplexity, Gemini, and Claude.
MAY 26, 2026
PLAYBOOKA/B testing & CRO agencies in 2026: pricing and red flags
What A/B testing and CRO agencies cost in 2026, the agency-vs-in-house math, and the red flags that separate real testing rigor from fast guessing.
SEP 19, 2026