77 essays on SEO, GEO, brand, PR, and content. Long-form. Operator voice. No fluff. Updated biweekly.
Ecommerce SEO in 2026 is won on category pages, crawl control, and complete product data. A practical playbook built on Google's own documentation.
PR · GEOFour ways to get featured in Forbes: staff coverage, contributor byline, Forbes Councils, and paid placement. What each costs, what it's worth, and how to choose.
SOCIALLinkedIn reports 1.4 billion members and 71 million companies. Pew finds 31% of US adults use it, rising to 51% of college graduates. The numbers that matter.
PR · GEOPublished wire prices run from $29 to $965 per release; PR Newswire is quote-only. What each tier buys, and why the links in a release rarely help SEO.
SOCIALPew's 2026 survey of 5,511 US adults: YouTube 84%, Facebook 70%, LinkedIn 31%, X 18%. Re-cut for B2B, LinkedIn reaches 51% of college graduates.
GEOThree large studies agree AI Overviews cut organic clicks, by roughly a third to more than half. Being cited inside the Overview roughly doubles your CTR.
STRATEGYUsing BLS wage and benefit data, a lean four-person in-house marketing team costs about $46,000 a month. When an agency is cheaper, and when hiring wins.
SEOTwo surveys put the average SEO retainer near $3,000 a month, yet 64% of agencies charge under $1,000. What each price band buys, and how to compare quotes.
GEOPrompt-style queries of 10+ words were 20% of our attributable Search Console impressions, ranked at position 7 and got zero clicks. How to filter them.
SEOWe parsed JSON-LD on 92 Forbes Cloud 100 homepages: 74% mark up their Organization, 19 ship no structured data, 15 still declare a retired search box.