SOCIALSocial media usage statistics 2026: which platforms reach B2B buyers
Pew's 2026 survey of 5,511 US adults: YouTube 84%, Facebook 70%, LinkedIn 31%, X 18%. Re-cut for B2B, LinkedIn reaches 51% of college graduates.
OCT 28, 2026
research essays.
Essays and playbooks tagged research — marketing systems for SEO, GEO, brand, PR and content, from operators who ship.
8 essays tagged research
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LinkedIn statistics 2026: members, US reach and who actually uses it
LinkedIn reports 1.4 billion members and 71 million companies. Pew finds 31% of US adults use it, rising to 51% of college graduates. The numbers that matter.
OCT 28, 2026·Read essay →
SOCIAL
GEOAI Overviews and click-through rate: what the data says in 2026
Three large studies agree AI Overviews cut organic clicks, by roughly a third to more than half. Being cited inside the Overview roughly doubles your CTR.
OCT 28, 2026
GEOWhy ChatGPT-style prompts are showing up in Google Search Console
Prompt-style queries of 10+ words were 20% of our attributable Search Console impressions, ranked at position 7 and got zero clicks. How to filter them.
OCT 28, 2026
SEOWhat schema markup do top SaaS homepages use? A Cloud 100 study (2026)
We parsed JSON-LD on 92 Forbes Cloud 100 homepages: 74% mark up their Organization, 19 ship no structured data, 15 still declare a retired search box.
OCT 28, 2026
SEOOnly 23 of the Forbes Cloud 100 pass Core Web Vitals on mobile (2026 data)
Real-user CrUX data for all 100 Forbes Cloud 100 websites: 23 pass Core Web Vitals on mobile. INP is the metric that fails them; 63 miss the 200 ms bar.
OCT 28, 2026
GEOWho uses llms.txt? Adoption across the Forbes Cloud 100 (2026 data)
We checked all 100 Forbes Cloud 100 websites for llms.txt. 58 of 94 readable sites (62%) publish one, from a 1.6 KB summary to a 369 KB link index.
OCT 28, 2026
GEOWho blocks AI crawlers? robots.txt rules of the Cloud 100 (2026 study)
We read the robots.txt of the 2025 Forbes Cloud 100. 7 of 96 block any AI crawler, 2 block GPTBot, and none block a search bot like OAI-SearchBot.
OCT 28, 2026